• Consumers Worry More About Privacy Than Any Other Issue Except Healthcare
    That's according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security of their personal information and data.
  • Empower Partners With Programmatic Startup Martin
    Working together, Empower and the Martin team, embedded at Empower's Cincinnati office, have developed software that adds client- and campaign-specific customization to programmatic buying. Among other things, it reduces third-party vendor fees.
  • New Branding Agency, Gestalt Brand Lab Launches
    It was founded by Chad Farmer and Brian Munce, previously part of the Lambesis management team. Charter clients include Luna Grill and Chosen Foods.
  • Sorrell's S4 Capital Adds 2 CEOs (And APAC Specialists) To Its Board
    The appointments reinforce S4's commitment to expansion in the APAC region and follow the opening of the firm's Singapore office earlier this year.
  • If Biden's The Democratic Frontrunner, Nobody Told The GOP
    At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative ads against Elizabeth Warren and Bernie Sanders than Biden.
  • More Consolidation, Cost Cutting In Store For MDC Partners
    CEO Mark Penn said at a Monday event the company will unveil more new networks, like the one led by Doner. The company has already cut $30 million out of its expense budget with plans for more.
  • Barbarian Expands Beyond U.S. Market For The First Time
    The agency's new European outpost is already hard at work on multiple projects for Samsung. It is also collaborating with Barbarian New York on efforts for undisclosed clients.
  • Personalization: Word Of The Year, Gone By 2025
    This week's news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be.
  • Report: Over Half Of Digital Commerce Projects Fail Annually
    That's according to Wunderman Thompson Commerce, with findings based on a survey of over 500 digital commerce leaders in the US and UK.
  • Carat USA Appoints A New CEO
    Angela Steele succeeds Michael Epstein, who was elevated to global CEO of the agency earlier this year.
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