That's according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security of their personal information and data.
Working together, Empower and the Martin team, embedded at Empower's Cincinnati office, have developed software that adds client- and campaign-specific customization to programmatic buying. Among other things, it reduces third-party vendor fees.
It was founded by Chad Farmer and Brian Munce, previously part of the Lambesis management team. Charter clients include Luna Grill and Chosen Foods.
The appointments reinforce S4's commitment to expansion in the APAC region and follow the opening of the firm's Singapore office earlier this year.
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative ads against Elizabeth Warren and Bernie Sanders than Biden.
CEO Mark Penn said at a Monday event the company will unveil more new networks, like the one led by Doner. The company has already cut $30 million out of its expense budget with plans for more.
The agency's new European outpost is already hard at work on multiple projects for Samsung. It is also collaborating with Barbarian New York on efforts for undisclosed clients.
This week's news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be.
That's according to Wunderman Thompson Commerce, with findings based on a survey of over 500 digital commerce leaders in the US and UK.
Angela Steele succeeds Michael Epstein, who was elevated to global CEO of the agency earlier this year.