LatinWorks has appointed 12-year veteran Christy Kranik to the role of executive vice president and general manager. In addition, Gabriel Garcia -- who joined the agency in 2008 when LatinWorks acquired his shop, Cultura -- has been appointed executive creative director. Of the appointment of Kranik, who was recently named to Ad Age's Women to Watch list, LatinWorks CEO and Co-Founder Manny Flores said: "No one has played a more important role in the development of our culture and the growth of our business than Christy. Her managerial qualities and relentless client focus will serve us well as we continue the process ...
"Millennials think news is free and ads are annoying. They need to understand that journalists need to get paid," said Michel de Rijk, APAC CEO at Xaxis.
In Australia -- because for the last four days everyone in America has been in a turkey coma and not doing anything newsworthy, at least in the advertising space -- the Media Federation of Australia, in partnership with the Australian Association of National Advertisers, has unveiled its Australia Transparency Framework. The Framework is a set of guidelines to help the industry tackle ongoing fraud and transparency issues in advertising, particularly in programmatic. An email to MFA members read: “One of the challenges our industry has faced this year, both globally and locally, is in the area of a perceived lack ...
The agency made a video, shot in slow motion, in which several DDB Chicago employees help demonstrate the importance of canned cranberry.
#GivingTuesday, which occurs the Tuesday after Thanksgiving, marks the traditional beginning of the holiday giving season and is designed to bring people together in the spirit of giving.
After having founded and worked at Mother New York since 2003, Andrew Deitchman, who left the agency in September, has decided it's time for something different.
Ever since Snapchat launched its ad program and priced it at approximately $500,000 per ad, agencies have been skittish about making a commitment to the social network.
Saatchi & Saatchi LA, Saatchi & Saatchi New York and Team One received perfect scores of 100 percent on the 2016 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality which is conducted by the Human Rights Campaign Foundation. The three agencies join the ranks of 407 major U.S. businesses that also earned top marks this year. Of the perfect score, Saatchi & Saatchi Executive Director of Talent Kirk Guthrie said: “We are honored to be added to the HRC Equality Index and proud to serve as yet another ...
That is a "boorish slob whose sole job is to review every pitch and find every innuendo/offensive subtext he can."
Joining the agency are James McKenna and Mathew Trego. The team will be assigned the T-Mobile account.