The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media.

"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands as distinct operating brands under its leadership."

If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have prizes, including a Grand Prix.

Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most agencies disagree.

The media consultant is running a five-day workshop next week on best practices for running a competitive agency pitch.