by Richard Whitman on Feb 28, 5:33 PM
Media agency veteran Steven Feuling has joined Assembly, the MDC Partners media agency, as president.
by Richard Whitman on Feb 27, 7:26 PM
In another sign of the medium's revival, Alexis Ohanian celebrated his wife's return to tennis with a series of billboards that appeared on the I-10 highway leading into Palm Springs.
by Richard Whitman on Feb 26, 6:38 PM
Warc is out with its latest report on the most effective agencies in the world. And in Adland being effective, well, that is their world. Or should be.
by Richard Whitman on Feb 25, 7:02 PM
Motorola, inventor of the mobile phone, is out with a new campaign it's calling Phone-Life Balance.
by Richard Whitman on Feb 22, 7:44 PM
That's right, outdoor advertising is sexy again. From Hollywood to politics, outdoor advertising is in the spotlight. And according to a new Warc study, it remains a key component of many "successful" advertisers' media plans.
by Richard Whitman on Feb 21, 5:57 PM
The U.S. is No. 2 while China, Germany and France round out the top five. Russia didn't fare so well.
by Richard Whitman on Feb 20, 6:18 PM
According to a new study, agencies over-service some accounts by half-again or more. Clearly, not good for the bottom line.
by Richard Whitman on Feb 19, 8:41 PM
Carl's Jr. has hired Havas to help create what it's calling a "crave culture" positioning around its brand. Right, not junk food, junkie food.
by Richard Whitman on Feb 18, 5:53 PM
Which is basically a mashup of two former holidays--Lincoln's Birthday and Washington's Birthday.
by Richard Whitman on Feb 15, 7:33 PM
At least that was the case this year, according to stats pulled together by Free The Bid. Maybe that's why this year's gaggle of ads has been tagged, by and large, as pretty lackluster.