by Richard Whitman on Feb 14, 7:33 PM
Yep, the international arm of Dentsu won $5.2 billion in new business last year. But organic growth for the unit was 0.4%. What does that tell you?
by Richard Whitman on Feb 13, 6:59 PM
What is it about the 'Sports Illustrated Swimsuit' issue that makes America go gaga? It's a combination of things, and this year's issue is all the more special thanks to technology.
by Richard Whitman on Feb 12, 7:45 PM
Hint: The agency that's done it the previous 11 years.
by Richard Whitman on Feb 11, 5:06 PM
Well, Amazon is definitely killing it in retail, an industry that is and will continue to learn a lot from the e-commerce giant. Google's Kiran Mani had a lot to say on the subject at a WPP conference last week in Miami.
by Richard Whitman on Feb 9, 8:12 AM
A WFA study forecasts that programmatic will account for an average 28% of digital budgets by the end of this year. However, a poll of major marketers indicates that just 45% believe they have a fully transparent relationship with their programmatic partners.
by Richard Whitman on Feb 7, 5:50 PM
It's the first U.S. win for the agency, since it was formed last year by GroupM, which did it by merging sibling agencies MEC and Maxus.
by Richard Whitman on Feb 6, 7:07 PM
The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable treatment of minority media owners.
by Richard Whitman on Feb 5, 6:27 PM
According to TVision's Attention Index Bud Light's Dilly Dilly-- Bud Knight ad was top-ranked in the attention-getting department, capturing nearly 31% more attention than the average ad in the game.
by Richard Whitman on Feb 4, 10:12 PM
The spot, from Grey, was one of the funniest and most entertaining in the game. It kinda makes up for that godawful Febreze ad the agency also did.
by Richard Whitman on Feb 1, 6:10 PM
That's nice. The agency should have said much more, but opted not to. Like what exactly did the guy do to warrant his being shown the door?
To read more articles use the ARCHIVE function on this page.