Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique airings at the local DMA level.
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries.
The Pasadena-based agency does a lot of work in the gaming and entertainment categories and has worked with companies like Microsoft, Mattel, Disney, Marvel and many others.
Sponsored by Popeyes, the One Club is launching the course this fall. The program is also supported by Burger King and Tim Hortons, also part of RBI.
The promotions come as the San Francisco ad agency is tearing it up in the new business department, winning eight new clients in as many months.
It's not meant to be legally binding but does address what the 4A's calls "a number of agency pain points when participating in a pitch being conducted directly by a marketer."
David Droga Will succeed Brian Whipple as CEO in September, the digital agency has confirmed. Whipple led the digital agency, the industry's largest, for a decade.
Merge said the move will enable it to offer clients deeper retail marketing expertise, with an end-to-end set of scalable eCommerce and data-driven solutions.
The plan is to bring together digital services from Omnicom's Precision Marketing Group, Amazon Web Services (AWS) technology, and Credera's cloud adoption expertise to help clients create and scale customer experiences.
The company said that the brands within the group including Expedia, Hotels.com, Vrbo and others are swapping out existing ad buys to distribute a new 30-second spot promoting the effort, called, "Give The World A Shot."