Merge Acquires Blue Moon Digital

Chicago-based marketing services agency Merge has acquired digital marketing consultancy Blue Moon Digital for an undisclosed sum.

Merge said the move will enable it to offer clients deeper retail marketing expertise, with an end-to-end set of scalable eCommerce and data-driven solutions.

Blue Moon Digital serves retailers and direct-to-consumer online brands and manages more than $1 billion in annual eCommerce revenue.

Based in Denver, Blue Moon's client portfolio includes brands like Kate Spade NY, Smartwool, The North Face, G.H. Bass & Co, Eileen Fisher and others.

Merge CEO Patrick Venetucci said, “Fusing Blue Moon Digital’s command of eCommerce and data analytics with Merge’s content and technology capabilities facilitates our ability to drive traffic and transactions for clients in a powerful way.”  

Merge clients include American Express, T-Mobile, LG, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, and others. The agency has over 550 employees across offices in Atlanta, Boston, Chicago, Kansas City, New York City and Los Angeles.

Last year Merge acquired digital agency Sandbox.






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