Amplifying brand purpose has taken on greater import after a tumultuous year that included a pandemic and widespread social unrest.
The deal enables clients of GroupM agencies Mindshare, MediaCom, Wavemaker, Essence, m/SIX and Xaxis to participate in the partnership.
The brand, part of William Grant & Sons selected Minneapolis-based Fallon as global and U.S. creative agency of record after a formal review.
WPP CEO Mark Read said the gains demonstrate the growth potential for media services "in a more complicated world."
Michael Larson has been president since 2018 and succeeds Dale Adams (who remains chairman) in the CEO role. Separately John Doolittle has been named CEO of the newly formed Communications Consultancy Network.
The combined company, Stagwell Inc., began trading today under the new ticker STGW on the NASDAQ Exchange.
Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.