• by Richard Whitman , Columnist, August 10, 2021

GroupM is teaming with Montreal-based Hivestack to programmatically activate digital OOH inventory in Singapore.

The deal enables clients of GroupM agencies Mindshare, MediaCom, Wavemaker, Essence, m/SIX and Xaxis to participate in the partnership.

Utilizing Hivestack’s demand side platform (DSP), and with access to leading publishers in Singapore including Clear Channel, Asiaray, VIOOH and Focus Media, GroupM brands will be able to create measurable targeted campaigns.

GroupM has kicked off the partnership with live campaigns for several undisclosed clients.

Earlier this year, in a bid to boost its programmatic capabilities for clients in North America, out-of-home ad agency Talon struck a similar alliance with Hivestack, which also has a supply side platform and ad exchange.