Sir John Hegarty has a new gig. The legendary ad man will step in as Creative Chair in Residence at Screenvision Media to help the organization make, well, better advertising for the purveyor of on-screen advertising and movie theater lobby promotions.  Of the teamup, Screevision Media CEO John Partilla said: "Audiences, now more than ever, must be wholly captivated by the story being presented to them, thus making imaginative storytelling of paramount importance to Screenvision Media. There is not a more powerful screen in media than cinema, and we believe wholeheartedly that the creative community aspires to have its work …

How many studies will it take to convince brands and agencies that for the most part, consumers don't give a crap about their celebrity endorsement campaigns?

Many Americans are seriously considering fleeing to Canada if Donald Trump becomes president.

Insiders note that former Leo Burnett creative director Susan Credle is now global chief creative officer for FCB, a big name in the IPG stable, which potentially, could be why McDonald's has chosen not to include IPG in the review.

The agency has completed the installation of four GE DuraStation charging stations at its Dearborn headquarters.

Last week, Russell Simmons launched a new in-house creative agency, part of his All Def Digital media company, called ADHD. The new entity will help marketers reach a growing and diverse hip hip audience segment.   Simmons told AdWeek, "No one really understands this audience. It's multiracial, but singularly cultural. It started out 95 percent black, and now it's 45 percent non-black, and that's going to keep growing. The audience we speak to is overlooked and underserved. A lot of the content Hollywood creates doesn't serve this audience. We want to help brands frame their messaging in an honest …

Former Mozilla VP of Content Services Darren Herman has big plans and big goals.

A total of 70 awards were presented to agencies and brands for the best brand activation marketing campaigns of 2015 across 23 different categories.

New York-based WPP agency Young & Rubicam will open a 50-person shop in Memphis to help service the $457 million Navy Recruiting Command account it won last year. The agency office will be located at Brinkley Plaza Downtown. Of the office opening, Y&R Global CEO David Sable said, “Every day we feel the importance of our mission to help the Navy recruit talent. We believe being in close proximity to the recruiting command will benefit the way we work together and therefore the work. We are also excited by the prospect of infusing our team with top talent from the …

IPG agency Tierney has announced the addition of two new senior creative directors to its leadership team. Michael Lander and David Lan have both been named Senior Vice President, Creative Director reporting into Executive Vice President, Executive Creative Director, Patrick Hardy. The team will serve clients in Tierney's Philadelphia and New York offices. Of the hires, Tierney President and CEO Mary Stengel said, "We plan to continue to invest in and recruit top talent. Our people and the creative solutions they provide our clients is critical to our success. We are committed to expanding our teams across the agency. By adding …