The Australian company says the new offering makes agencies "vastly" more efficient and will help it more deeply penetrate the North American market.
In addition to a brand overhaul the LA-based agency has elevated Tara Mellett to president, having previously served as Chief Brand Officer.
Publicis Groupe CEO Arthur Sadoun stated that the numbers indicated "significant progress" and that the firm "will continue to prioritize our focus and expanded approach to infusing diversity, equity, and inclusion across every facet of our organization."
The agency created "Bill Boards," each featuring a different bill and a call-to-action, lining the march route of yesterday's Pride parade in New York City.
Knit's technology enables clients to tap into a network of over 1 million Gen Z and 4 million Millennial consumers to gather on-demand video feedback and quick-turn quantitative data.
In 2021, the company reports that almost 40% of all new hires in the U.S. were Black, Indigenous, LatinX or Asian American.
The company will become part of Dentsu International's data and consumer experience management company Merkle.
The board said the reversal was based solely on the decline in Next Fifteen shares since it made it offer, thus making it less attractive for Saatchi shareholders.
The updates will be revealed and discussed during a panel hosted by GARM on the WPP Beach at Cannes today (June 21). An outline of similar principles for the metaverse will also be discussed.
Total entries in fact have been declining steadily for years. In 2018 the total was 32,372, a decline from 2017's 41,170 and 2016's 43,101.