Consumer insights startup Knit has announced a seed funding round of more than $3.5 million.
Knit’s technology enables clients to tap into a network of over 1 million Gen Z and 4 million Millennial consumers to gather on-demand video feedback and quick-turn quantitative data.
Through Knit’s platform, brands can upload custom research questions and get 30-90 second “selfie” video responses from hundreds of Gen Z consumers in as quickly as a few hours. There’s an AI component that lets brands then analyze hours of video feedback in minutes--getting to their consumer insights faster.
With this investment, the Austin-based startup will continue to build out its technology to further automate the video analysis process and expand its non-Gen Z panel to become a cross-generational solution for a global customer base, starting with EMEA and LATAM.
The funding round was led by Silicon Road Ventures with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, and TiE Global Angels.
“Gen Z is shaping the future of consumer trends and it’s critical for brands today to be empowered with the right information to understand how to successfully engage this next generation,” said Sid Mookerji, Managing Partner and Founder at Silicon Road Ventures. “Knit allows companies to gather and analyze customer feedback of this demographic with little turnaround time, making it an essential, actionable tool for marketers.”
Knit launched in January 2021 and currently has over 30 enterprise customers including NASCAR, WNBA, Harman International (JBL) and Moët Hennessey (for 21+ Gen Z-ers).