Some 42,000 snowballs were tossed in a virtual contest at LA Rams' SoFi Stadium. Fans certainly needed a diversion at the lopsided game.
Rebel Interactive Chief Strategy Officer BJ Kito offers his own set of observations about what to look for trend-wise in the digital marketing space, and just as importantly, what not to look for.
Stagwell has released the December edition of the Harvard CAPS / Harris Poll which found that most Americans (64%) think Twitter was engaging in political censorship during the 2020 election.
Stories focusing on new trends like the metaverse, and retail media pulled large numbers of readers like GroupM's September forecast for the latter.
The series was created in partnership with Band of Sister, six senior female marketing veterans who met while working at PepsiCo.
Lois died last month at the age of 91, just two months after the death of his wife. They were married for 71 years. In 2016 he donated a large portion of his body of work to the City College of New York which created the George Lois Big Idea Archives.
Working with media agency Giant Spoon, MassMutual says it is looking to deepen its relationship with new audiences on its hometown turf of Boston with a sports media engagement that goes beyond traditional ad placements and TV spots.
It will be located in the city's Old Fourth Ward neighborhood and not far from major client Coca-Cola. The beverage giant appointed WPP as its global marketing network partner in 2021.
Macroeconomic events and the pandemic have shaken the generation's faith in achieving goals like home ownership, getting a higher education, and having children.
The report also found that the cost for digital services has risen sharply-as much as 50%-- since 2011 when the WFA first started doing the report. CRM services have also risen sharply per the report.