by Richard Whitman on Dec 30, 9:57 AM
Some 42,000 snowballs were tossed in a virtual contest at LA Rams' SoFi Stadium. Fans certainly needed a diversion at the lopsided game.
by Richard Whitman on Dec 29, 12:25 PM
Rebel Interactive Chief Strategy Officer BJ Kito offers his own set of observations about what to look for trend-wise in the digital marketing space, and just as importantly, what not to look for.
by Richard Whitman on Dec 28, 12:20 PM
Stagwell has released the December edition of the Harvard CAPS / Harris Poll which found that most Americans (64%) think Twitter was engaging in political censorship during the 2020 election.
by Richard Whitman on Dec 27, 11:27 AM
Stories focusing on new trends like the metaverse, and retail media pulled large numbers of readers like GroupM's September forecast for the latter.
by Richard Whitman on Dec 23, 9:33 AM
The series was created in partnership with Band of Sister, six senior female marketing veterans who met while working at PepsiCo.
by Richard Whitman on Dec 22, 11:52 AM
Lois died last month at the age of 91, just two months after the death of his wife. They were married for 71 years. In 2016 he donated a large portion of his body of work to the City College of New York which created the George Lois Big Idea Archives.
by Richard Whitman on Dec 21, 3:53 PM
Working with media agency Giant Spoon, MassMutual says it is looking to deepen its relationship with new audiences on its hometown turf of Boston with a sports media engagement that goes beyond traditional ad placements and TV spots.
by Richard Whitman on Dec 20, 11:16 AM
It will be located in the city's Old Fourth Ward neighborhood and not far from major client Coca-Cola. The beverage giant appointed WPP as its global marketing network partner in 2021.
by Richard Whitman on Dec 19, 4:58 PM
Macroeconomic events and the pandemic have shaken the generation's faith in achieving goals like home ownership, getting a higher education, and having children.
by Richard Whitman on Dec 19, 12:01 AM
The report also found that the cost for digital services has risen sharply-as much as 50%-- since 2011 when the WFA first started doing the report. CRM services have also risen sharply per the report.