by Richard Whitman on Jan 31, 4:34 PM
Simon Dingemans is a senior advisor at global investment firm The Carlyle Group with a focus on the healthcare sector, as well as investment opportunities in the UK. He will serve on WPP's audit committee.
by Richard Whitman on Jan 28, 1:48 PM
Lawrence Wine Estates aims to create a new category of wine targeting younger consumers who "don't ascribe to the elitism around fine wine."
by Richard Whitman on Jan 27, 10:32 AM
The idea is to bring more humor and just plain fun to brand advertising -- qualities in short supply now, says Integration founder Colt.
by Richard Whitman on Jan 26, 6:05 PM
Those platforms include the upcoming Super Bowl and the Beijing Olympics. Messaging will remind women of the importance of annual health screenings, and it wants to reach as many women as possible to remind them that that should remain a priority no matter how busy their lives are.
by Richard Whitman on Jan 26, 8:07 AM
In the new role Devika Bulchandani will expand her global responsibilities to encompass all five Ogilvy business units: Advertising, PR, Experience, Health, and Growth & Innovation.
by Richard Whitman on Jan 24, 5:44 PM
The peanut brand is riding on the Big Game's coattails this year in a national spot ad to air just before halftime.
by Richard Whitman on Jan 24, 7:45 AM
The new document is a follow-up to a similar effort issued last year that focused on the creative process.
by Richard Whitman on Jan 20, 1:35 PM
Instagram campaign for sexual-pleasure serum invites women to play sex bingo, share their experiences and stories.
by Richard Whitman on Jan 19, 1:19 PM
Mickey Kalifa joined as CFO about three years ago as the company was mired in an accounting scandal that ultimately led to the restatement of financial results for 2018.
by Richard Whitman on Jan 18, 2:21 PM
Amazon's customer service, product expertise and values are seen as weaknesses, according to a Brooks Bell report. Those weaknesses could spell opportunity for retailers.