The move came within weeks of an announcement that the comic had agreed to do ads for the product, which claims to help people, ahem, do their duty.
When somebody makes a claim like that, it's usually time to plug in the B.S. detector. Let's go back to 2013 for a look at a real sustainable billboard.
In another example of the trend toward re-bundling in the advertising and marketing services sector, Publicis Groupe has formed a new dedicated team to service its Procter & Gamble account in the UK
Yesterday Republican Congressional Candidate Greg Gianforte allegedly "body slammed" reporter Ben Jacobs of the UK's Guardian. The vote in a fairly tight race is today and the Democrats wasted no time leveraging the incident in a political ad.
Huh, no kidding? Geez Everlast, you've been around for more than 100 years and you're just discovering this now?
Ad tech firm Sonobi today is unveiling its new ad campaign, "Beware Of The Yank," a film series (from White Lightning + The Judge's Son) for the UK market depicting an oily "Bro-bot" character that heads a sleazy ad-tech firm. The bot and his firm represent everything that is wrong with the ad-tech industry.
Last year McCann Japan hired a robot creative director. Now SapientRazorfish says it will use an advanced chatbot-who goes by the name "Billi"--to interview potential junior job candidates.
The contretemps boiled over last week but started with a dispute between SAP and Publicis Groupe over a major back-office software deal struck nearly a decade ago that incurred years of delays.
There was once a time that the CxO title actually meant something. Well, at least from the perspective that you knew what CEO, CIO, COO, CTO and CFO stood for.
The selected companies are said to represent the future of mobile marketing and advertising across video creation and consumption, data, analytics, commerce, machine learning, and personalization.