by Richard Whitman on Mar 30, 4:31 PM
Previously Potashnick was Chief Operating Officer at MediaCom and following the merger between Essence and MediaCom in January, he took on the role of Chief Revenue Officer for the merged agency.
by Richard Whitman on Mar 29, 9:23 PM
It's a virtual clubhouse created by agency Upshot. It ties into the beer brand's U.S. Open Championship sponsorship.
by Richard Whitman on Mar 28, 3:09 PM
Leonard Coleman, 74, has been in the post for close to eight years. He intends to remain on the board, according to Omnicom's just released 2023 proxy statement.
by Richard Whitman on Mar 27, 12:14 PM
The Cohort was formed two years ago during the first Summit For Democracy, convened by the Biden administration. WPP's announcement is timed to the second gathering of the Summit later this week.
by Richard Whitman on Mar 24, 12:33 PM
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era.
by Richard Whitman on Mar 23, 12:29 PM
Well, at least a conference about it is, next month in Los Angeles with sessions on funding trends in space tourism and "Greening The Galaxy."
by Richard Whitman on Mar 22, 7:59 PM
Rebecca Yi previously served as marketing director at Village Marketing, an influencer marketing shop acquired a year ago by WPP which today placed another big bet in the space with the acquisition of Goat.
by Richard Whitman on Mar 21, 3:38 PM
The Michelob Ultra campaign is credited with helping to make the U.S. agricultural sector more sustainable by creating a program that gives farmers incentives to become organic growers.
by Richard Whitman on Mar 20, 4:42 PM
The San Diego agency will handle campaign and branding work for the cybersecurity firm.
by Richard Whitman on Mar 17, 10:27 AM
Tom Stein, Chairman of global B2B agency Stein IAS, serves as IAA North American Regional Director.