• by Richard Whitman , Columnist, March 29, 2023

Upshot Agency has created a virtual golf clubhouse for Constellation Brands’ premium light beer, Corona Premier. It ties into the brand’s sponsorship of the U.S. Open Championship golf tournament.

The clubhouse can be accessed here to play games, win merchandise and promotional codes, discover food pairings and recipes, and more. Order a cold one via Instacart and other retailers if you want. Golf-focused clothing and accessories are also available.

And visitors have a shot to win a trip to this year’s U.S. Open.

“With the game of golf evolving to appeal to younger, digitally native fans, Corona Premier's sponsorship of the U.S. Open Championship golf tournament opened up an opportunity for us to create a more immersive and inclusive experience,” said Michael Rivera, executive vice president, executive creative director at Upshot.