Keeping with the trend of brands bringing agency professionals into their marketing ranks, McDonald's has named Ogilvy & Mather's Colin Mitchel to the newly-created position of McDonald's Brand Global VP.
The agency's clients include Procter & Gamble, IKEA and, of course, Volvo, for which the agency created the famed Epic Split ad featuring Jean-Claude Van Damme.
The Internet used to be a great place. Facebook used to be a great place. You could sit down (because back in the day people used computers, not phones), log on and "surf the web" for interesting, informative and yes, stupid things. Now, it seems, the Internet and Facebook are filled with people bitching about every conceivable thing. The latest bitchfest --- which follows the bitchfest about the new Ghostbusters featuring all women -- centers on the fact that many Ghostbusters tie-in ads feature only men. Oh the horror! As if anyone would actually care if a slew of ads …
In reaction to the sweltering heat. Salt Lake City-based ad agency Richter7 has launched -- and is enforcing -- a "no pants policy" for its staff.
Correction in the June 27 Mediapssst column, "Droga5 Launches Petition to Make World British Again by Reclaiming the Web It Invented." The Web site noted in the article is not an official Droga5 London work. It's a side project from an employee and it has nothing to do with the company.
The agency has launched 'Remove Everything Not British From the World Wide Web.'
Leo Burnett in Malaysia has been accused of copying the work of Malaysian filmmaker Tan Chui Mui and scriptwriter John Cho We Jun.
This year the Showreel features 20 directors, including one Artificial Intelligence director. The audience will be challenged to identify the AI film.
Today in Cannes, AKQA announced the winners of its annual Future Lions awards that honor student work.
We really shouldn't be surprised at anything Donald Trump says or does. He seemingly bankrupts everything he touches and he refuses to share his tax returns.