Today I could write about Vayner Media and Thrillist and their "attractive females only" party in Cannes, but Cindy Gallop already has that one covered quite well and you're probably sick of hearing about it. Or maybe I could touch on everyone bitching about poor WiFi service on the Croisette. Or even that couple who had sex on the red carpet. Oh wait, that last one happened last year -- so we're still waiting for this year's Salacious Cannes Moment.
So maybe I'll just write about AKQA's Future Lions winners. Yeah, that sounds good. Today in Cannes, AKQA announced the winners of its annual Future Lions awards, which honor student work. Over 1,900 students from 69 countries participated.
The five winning ideas and teams are:
Book Messenger for Penguin Books
Team: Jiwon Ko, Miyeon Shin, Seonhaeng Lee, Haeyoon Jhun
Schools: Kookmin University, Hongik University, Chung-ang University / Big Ant Academy, South Korea
Amazon Emma for Amazon
Team: Yanci Wu and Xia Du
School: VCU Brandcenter, United States
IKEA HÅLLBAR for IKEA
Myringer, Amelie Farmer, Olga Lillienau, Sofia Bleiweiss, Ebba von Zweigbergk School: Berghs School of Communication, Sweden
Lego Generator for LEGO
Team: Petter Monsen, Tomas Möller, Axel Lokrantz Månson, Kristofer Gullard Lindgren, Simon Kraft
School: Beckmans College of Design, Sweden
Music Speaks for Spotify
Team: Sebastian Brännén and Maria Lashari
School: Berghs School of Communication, Sweden
You can see all the winning work here.
Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the third year in a row that Berghs has won this recognition.
Each winning team and Berghs School were awarded the Future Lions trophy on stage in Cannes. Torsten Schuppe, Google’s Senior Director, Brand and Consumer Marketing EMEA, presented the School of the Year trophy. The ceremony was hosted by AKQA CEO Ajaz Ahmed and Group Creative Director Ian Wharton.
Of the winners, Ahmed said, “Future Lions is a canvas where the next generation of talent unleash the start of their creative potential, sowing the seeds of an enterprising and rewarding career.”
AKQA has run the Future Lions program since its inception in 2006 and the competition is said to have launched the careers of over 60 creatives.
Oh and if awards aren't really your thing -- of if you're bored with all things Cannes --you could always get a tiny laugh out of these visuals, which envision "Game of Thrones" characters as agency employees.
Or you could just go back to sending angry tweets to Gary Vaynerchuk.