The Advertising Liberation Army at Cannes claimed responsibility in a stunt to promote a panel at the Festival.
Well, maybe. FCB/SIX has designed an app for attendees and onlookers that aims to deliver real-time gossip, editorializing, statistics, easy-to-read leaderboards, engagement and data-driven analysis.
Electrolux North America has announced an agency review "to better align with changing consumer behaviors and position the company at the forefront of marketing innovation."
McCann Worldgroup has announced Chris Macdonald, President of the New York office, has been promoted to the newly-created position of President of McCann North America. Macdonald moved to the U.S. and was promoted to President of McCann New York in 2013. He was serving as CEO of McCann London, which he had first joined in 2005 as client services director. With Macdonald at the helm, McCann was named to Ad Age's 2016 A-List and Creative Innovators/Standout list. Of the promotion, McCann Worldgroup CEO Harris Diamond said, "Chris has done an outstanding job leading New York. In his new ...
The average rate of return for magazines was $3.94 per dollar spent. Digital video was the lowest at $1.53.
This year's macro theme: The alchemy of creativity and technology can drive cultural impact, transform human behavior and create meaningful change for both business and the world.
One film in the agency's annual New Director's Showcase at Cannes this year has been created entirely through the use of AI.
Following Sunday's Orlando shooting, maybe the agency world should give some thought as to how it can help reduce the number of shootings that occur on a regular basis in America.
Overall, social spend is on the rise, with 17% of agencies stating they will allocate up to a quarter of their budgets to social.
At the Mumbrella360 Conference in Sydney Tuesday she minced no words when it came to the topic of advertising's white boy bro culture.