• The Martin Agency Awards Itself 'Onefie For Creffectivesness' Because An Agency Can Never Have Too Many Awards
    Creative juices flowing, the agency made up this award to celebrate recent honors bestowed by the One Show and Effie organizations.
  • Marketers' Experiential Marketing Efforts Turn Consumers Into 'Content Factory' Workers
    A recent study, the EventTrack Study, fielded by -- naturally -- experiential marketing agency Mosaic found that, OMG, the practice of experiential marketing has become a front-and-center tenet of most brands' marketing efforts.
  • Gerald Lewis Joins Ogilvy As Worldwide Creative Director For Dove
    Ogilvy has appointed Gerald Lewis to the position of worldwide executive creative director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino.  Lewis will oversee all of the agency's work for the Dove brand. He will be based in London, the global hub for Dove, and will replace Maureen Shirreff, who returns to Ogilvy Chicago, where she joined two years ago.  Lewis began his career at Ogilvy in New York, where his work for IBM and The New York Times quickly landed him on the Art Directors Club’s ‘Young Guns’ List. Over ...
  • Agency Challenges Automotive Brand To Car Race For Chance To Win The Account
    The agency, which owns two McLarens of its own, has launched a Web site, We Will Beat Your Agency, on which the challenge reads, "On Tuesday, June 28th we'll be at the Monticello Motor Club track with our new McLaren 570s.
  • Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
    In advance of the Association of National Advertisers' report on the advertising agency rebate situation, ad agency holding companies are scurrying about denying any wrongdoing.
  • Data Point: Agency Holding Companies Are Full of Women, But Not Minorities
    It seems agency holding companies are at least trying to make headway in the area of leadership roles for women, but the situation is far bleaker when you look at diversity as it relates to race.
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