Forsman & Bodenfors commissioned a study of 100 senior brand managers and how they assessed their brands' messaging during the pandemic.
His specific post will not be filled once he is gone, but Stephanie Nerlich effectively replaces him. Nerlich, Global Chief Client Officer, is taking on the additional role of Executive Managing Partner, North America.
The three Eastport Holdings shops quietly joined forces at the end of March. They didn't exactly shout the news from the rooftops.
The latest hire is Lauren Fritts who has been elevated to Chief Communications Officer, one of the roles held by Levy during his interim tenure at the firm from December of last year through March.
Crazy, right? Why is it any less crazy than teams called the Cleveland Indians or the Washington Redskins?
The S4 Capital chief spoke Friday about his company's M&A strategy, business development approach and why WPP should be broken up.
The assignment for McCann and CRM specialist MRM will include the development of a global campaign highlighting the company's ability to help organizations in their digital transformations through innovative analytics software and services.
A new platform created by agencies is designed to spark a conversation about differences in the perceptions of Blacks and Whites and unveil unconscious biases.
It's the bread-and-butter issue that often determines election outcomes. As James Carville famously put it: "It's the economy, stupid."
Media procurement teams are not so singularly focused on the mission of cutting fees as they once were.