Oh wait, not The
Monkees. Are any of them even still alive? No -- Publicis just bought France-based digital and social marketing agency Monkees. The agency will become part of Publicis Activ
but will operate under the Monkees brand and be headed by by Frédéric Caussin and Manuel Godeux, the two founding managers of Monkees.
Monkees currently employs 25 people
and works with clients in mass retailing and specialized distribution, auto manufacturing, health and sport.
Of the acquisition, Publicis France VP Nicolas Zunz said: "Monkees
is an agency we have had our eye on for some time, and for which we have great respect. They have developed some innovative and cutting-edge skills, which will obviously be helpful in the development
of our agencies in the west and east of France. It will also add to our national arsenal of digital expertise. We are very happy to welcome them on board."