Here I sit, on the penultimate day of the year, the industry still on its year-end hiatus, wondering what to write in this column.
Well, it is a time to reflect, isn’t it?
Instead, I’m to going to quickly recap some of the most widely read Mediapsssst columns of this year and move quickly on. Let’s face it -- moving quickly on from 2020 is pretty much what we all want to do, right?
Several of this year’s most-read columns dealt with hardball political advertising aimed at the outgoing POTUS. Thank you, Lincoln Project, for your service. Some people discount your impact, but I believe you made a difference in helping to oust this bum.
Another widely read column addressed an email the Trump team sent in late November stating that he had won the presidential election by a landslide. Now, we all know that was complete BS — and I was annoyed that this lying jackal of a president was obstructing the efforts of the Biden transition team to prepare to get a running start come Inauguration Day.
Not all of you agreed with my suggestion that Google ought to red flag or maybe not even deliver clearly fraudulent political Gmails. And you’re entitled to your opinion, as am I.
Other top-read columns were pandemic-related, including one reporting on the increased engagement of CEO posts dealing with the topic on LinkedIn.
Also high up on the most-read list were reports and commentary about agency creatives critiquing ad ideas in ways deemed racist. Stan Richards left the agency he founded after doing so in a bid to save it, and Deutsch’s Brett Craig was shown the door.
Politics, COVID-19 and its devastating impact on the economy, along with social justice, were the dominant industry and societal issues of 2020. Let’s hope we see vast improvement on all those fronts in a more joy-filled 2021.
Happy New Year.