The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less."
Wong most recently served as president of Los Angeles-based Midnight Oil and earlier held roles in several high-profile shops, including McCann, Grey Group, Ogilvy and DDB.
The firm has released findings from a survey showing that 42% of consumers felt frustrated with their most-recent shopping experience.
That's according to a rundown by consultant R3, which assessed 489 deals in the marketing-services sector last year. Publicis took the crown with its $4.2 billion deal for Epsilon.
The most read 'Mediapsssst' column this year was a report on WPP, burying the hatchet with its longtime-and-then-ousted CEO Martin Sorrell and acquiring his company S4 Capital.
The publication and its then-reporter Patrick Coffee were sued by former Martin Agency creative chief Joe Alexander for defamation, stemming from reporting done by Coffee following posts on Diet Madison Avenue alleging that Alexander was a sex harasser.
In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
When Was The Year Of Mobile Anyway? Some thought it was 2007. Others were still waiting for it in 2012.
The report, sponsored by Interpublic and other major corporations, found that black professionals hold only 3.2% of all executive or senior leadership roles in the U.S. and less than 1% of all Fortune 500 CEO positions.
Not much according to 'The New York Times,' which published a story Monday calling out the industry for ongoing sexism and stereotyping of women.