A WFA study forecasts that programmatic will account for an average 28% of digital budgets by the end of this year. However, a poll of major marketers indicates that just 45% believe they have a fully transparent relationship with their programmatic partners.
It's the first U.S. win for the agency, since it was formed last year by GroupM, which did it by merging sibling agencies MEC and Maxus.
The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable treatment of minority media owners.
According to TVision's Attention Index Bud Light's Dilly Dilly-- Bud Knight ad was top-ranked in the attention-getting department, capturing nearly 31% more attention than the average ad in the game.
The spot, from Grey, was one of the funniest and most entertaining in the game. It kinda makes up for that godawful Febreze ad the agency also did.
That's nice. The agency should have said much more, but opted not to. Like what exactly did the guy do to warrant his being shown the door?
Allegations against the Chief Creative Officer at the shop prompted it to launch an investigation by an outside firm.
Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year-for a single Super Bowl spot-on a snack bar give-away promotion.
Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated revenues of $263 million.
The 4A's flagship conference, formerly known as Transformation, is transforming into a new thing this spring called 4A's Accelerate.