• Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love
    That's according to a new Horizon Media study polling fan attitudes toward the new rules allowing athletes to cash in or their name, image and likeness.
  • Report: Big Changes Looming For Travel, Tourism Category
    Shifts include a transformed hotel business, as many have begun to focus on subscriptions versus nightly rates.
  • Omnicom's Sparks & Honey Launches DE&I Practice
    "For so long, DE&I was considered ancillary to an organization's core business practices," said Terry Young, CEO, Sparks & Honey. No doubt some companies are making DE&I a higher priority.
  • Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
    That's according to a new forecast by Zenith that reports spending in the home appliance category will reach nearly $5 billion.
  • Dentsu Consolidates Gaming Expertise Across Its Network
    The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as the number of gamers globally approaches 3 billion.
  • McCann Worldgroup Taps Nike's Lopez For Top Creative Post
    The agency credits Lopez, a 20-year Nike veteran with working "at the leading edge of evolving how Nike connects with consumers both at scale and on an individual basis, through traditional channels, existing digital channels and the latest, emerging technologies and platforms."
  • SEC Details How Fraud Went Undetected In Parts Of WPP Network For Years
    An SEC order issued last week shed light on some of the shenanigans that were going on, including the case of an Indian agency subsidiary that JWT (now part of Wunderman Thompson) took majority control of in July 2011.
  • Puzzle Me This: What Is Kate Charles' Home State?
    Hint: She just joined Oberland as Chief Strategy Officer. Maybe you know someone there who has completed the crossword puzzle the agency created in her honor. (Even though that's a bit like googling the answer).
  • Isobar Public Sector Launches Business Incubator
    The partnership was established to provide minority-owned and disadvantaged small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the public sector.
  • Search Consultant Tells Indie Agencies To Change Their Pitch
    Agencies keep prioritizing the work when it's the "intensity of trust" that determines whether they get and keep clients, AAR Partners President Lisa Colantuono told a group of independent agency owners this week.
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