• After A Transformational Year Omnicom's Wren Receives A 7.5% Pay Hike
    The raise was awarded for meeting financial targets but Wren also transformed the company with the Flywheel Digital deal and pending IPG acquisition.
  • Omnicom, IPG Receive Early Approval To Proceed With Merger*
    The early go-ahead was given by the Trump Administration's Department of Government Efficiency, overriding a Federal Trade Commission investigation probe into the antitrust implications of the merger.
  • Remarkable And 'Most Marketable' NCAA Basketball Stars
    Just in time for the "Sweet 16" portion of the NCAA's basketball championship series, Platinum Rye Entertainment, part of Omnicom's Dallas-based TMA, has compiled a list of the "most markable" men's and women's stars in this year's tournament.
  • Reports: Publicis, Havas Vie For Stake In Big India Independent Agency
    The agency's gross billings are reportedly about $585 million. Agencies in India still charge a commission rate of between 15% and 20% for media placements, according to the reports.
  • How Will The Tariff Wars Impact The Ad Economy?
    A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of a 200% tariff on European wines and spirits recently threatened by the Trump administration.
  • Did The Shift To Daylight Savings Time Mess With Your Sleep Patterns?
    If so, you aren't alone--according to a new survey from Harris Poll and Mattress Firm 42% of Americans say DST is disruptive to their sleep and 40% say its time to ditch the shift.
  • Ad Campaign Helps Boost Trust In Washington State's Voting Process
    The results included a 36% bump in confidence in Washington's government "to do what's best and fair." Double-digit increases were also reported for awareness of actions taken by the state to make the election process more secure and for overall trust in election officials.
  • The Power Of A Big Idea (Integrated With Media)
    A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy.
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