Stagwell's The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport.

As the CTV agency noted in a missive celebrating the anniversary, the founders started with $30,000 of their own money "and since inception has taken zero funding. No venture capital. No friends and family handouts. No safety net. Origin had to feed itself."

The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux.

Ad agency Mother New York has launched "Take A Knick Day," a tongue-in-cheek initiative giving New Yorkers a "medically approved" excuse to skip work.