Forrester is out with its predictions report for 2018. It's a fascinating read and doesn't contain great news for agencies.
Most of the senior leadership team is comprised of former MEC executives. The unit is led, however, by CEO Amanda Richman, who joined from Starcom USA during the summer to spearhead the agency's launch.
The Festival of Media/LATAM conference carved out time for a new initiative called Stand With Puerto Rico, designed to galvanize industry action to help the U.S. territory in its recovery efforts-efforts that will take months if not longer.
Advertising holding companies are reviewing policies and taking steps (or considering doing so) to make doubly certain that employees are aware of the anti-harassment and retaliation policies in place.
WPP's tenthavenue unit has installed new management at out-of-home agency Kinetic. Mauricio Sabogal is out as CEO. He's been replaced by GroupM veteran Marc-Antoine De Roys.
As predicted in this column last month, WPP has commenced legal action against the agency, which is trying its darnedest to get out of a decades-long ownership tie between the two companies, in a bid to go private via a $1.3 billion tender offer from Bain Capital.
It appears that investors feel ad-sector stocks have been punished enough in recent weeks. At least one analyst is upgrading WPP from a "hold" to a "buy," despite the firm's weak Q3 results.
Interpublic Group is preparing to launch a mandatory online anti-harassment course for U.S. workers, which will reinforce its zero tolerance policy for harassment. The course may roll out globally.
Marketing agency Fluent has rebranded to Riddle & Bloom -- which sounds a bit puzzling.
It looks like former JWT CEO Gustavo Martinez and WPP are going to have to come clean about what Martinez's exact role has been at the holding company since he was forced out of JWT last year in the wake of a sex harassment and retaliation law suit.