• TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
    The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits.
  • Unilever Confirms It Is Conducting Multinational Media Agency Review
    The review, the first major media assessment since 2015 includes North America, much of Europe and other markets.
  • Omnicom Wins Global Allianz Assignment
    The remit covers creative, strategy and production services for the insurance giant in the more than 70 countries it operates in.
  • BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics
    According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period.
  • France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
    For now, the new lockdown is effective through April, but French officials have described the latest COVID-19 surge in such dire terms it won't come as a surprise if the lockdown is extended.
  • Hat In Hand, Lincoln Project Says Upcoming Midterms 'Most Consequential' Ever
    With Trump gone from office, the LP has its sights set on its next mission -- the 2022 elections and, more specifically, thwarting any attempted gains by Trump loyalists.
  • P&G Agrees To Acquire Publicis Groupe
    For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house.
  • WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
    The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every stage.
  • RSA Films Vets Set Up New Production House
    It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create branded content across all platforms.
  • McKinney's New Food Trends Report
    On the agency's trends list: AI-driven technologies are beginning to drive food preferences and develop new food products. Similar tech is being used to personalize foods and identify new sources of nutrients.
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