The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits.
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets.
The remit covers creative, strategy and production services for the insurance giant in the more than 70 countries it operates in.
According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period.
For now, the new lockdown is effective through April, but French officials have described the latest COVID-19 surge in such dire terms it won't come as a surprise if the lockdown is extended.
With Trump gone from office, the LP has its sights set on its next mission -- the 2022 elections and, more specifically, thwarting any attempted gains by Trump loyalists.
For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house.
The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every stage.
It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create branded content across all platforms.
On the agency's trends list: AI-driven technologies are beginning to drive food preferences and develop new food products. Similar tech is being used to personalize foods and identify new sources of nutrients.