by Richard Whitman on May 5, 3:16 PM
The campaign--created in-house by working moms--includes a number of short spots promoting various attributes of moms that are also valued in employees.
by Richard Whitman on May 4, 3:23 PM
The agency attributed the 2021 growth in part to new client wins and expanded remits from companies such as Google, Uber, PepsiCo, TikTok, Mondelez and others.
by Richard Whitman on May 3, 12:09 PM
The firm's latest proxy statement lists the highest compensated executives last year. They all received handsome increases versus COVID-riddled 2020.
by Richard Whitman on May 2, 2:34 PM
Among other business, shareholders will vote on nominees to the company's Supervisory Board. There's one new nominee-insurance and investment banking executive Tidjane Thiam who is former CEO of Prudential.
by Richard Whitman on May 2, 7:34 AM
First, the agencies made a $10,0000 donation to WhyHunger, a global outfit that provides resources to local groups easing hunger in their communities. Then they created a social campaign designed to go viral.
by Richard Whitman on Apr 28, 5:37 PM
It marks the decade-old agency's sixth office opening and third in the past two years. The other offices include Miami, Madrid, Sao Paulo, Buenos Aires and Bogota.
by Richard Whitman on Apr 27, 4:02 PM
The new analysis covers U.S. agency review activity during 2020 and 2021. Among holding company pitches, Omnicom led the pack.
by Richard Whitman on Apr 26, 4:00 PM
The firm has released research about the cleanest and dirtiest websites (from a carbon perspective) of 60 companies on the Toronto Stock Exchange. A similar study is being planned for the U.S.
by Richard Whitman on Apr 26, 5:00 AM
Most recently, the duo led a startup agency for martech company Transiris called Retina. Kohnen was CEO and Ruby led brand strategy and creative.
by Richard Whitman on Apr 22, 1:05 PM
My Telescope is a market research SaaS solution to measure market trends, brand strength, and marketing campaign effectiveness in almost real-time using share of search analytics.