• IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build It
    Jenny Rooney spent the last decade at Forbes most recently as editorial communities director and chair of the publication's CMO Network. Earlier she was editor of the CMO Network.
  • Mozilla Taps Tombras To Be Its Social Media Agency Of Record
    Tombras will collaborate with the brand's in-house creative team on shareable social content, activations, communications relevant to consumer advocacy and more.
  • Havas Posts 'Better Than Anticipated' Q1 Results
    The agency group, part of Vivendi, posted a 0.8% organic net revenue decline for the period. The shortfall in North America was 1.6%.
  • PetSmart Moves $50 Million Media Assignment To Mediasmith
    The incumbent was Empower, which just picked up the U.S. media AOR for Newell Brands.
  • MDC Partners Schedules Shareholder Meeting To Vote On Stagwell Merger Proposal
    The meeting is set for June 22. Both the MDC board and a special committee that oversaw due diligence on the merger, which was proposed by Stagwell a year ago recommend voting in favor of the deal.
  • Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
    Last week Massachusetts sued Publicis Health for contributing to the opioid epidemic with deceptive marketing practices on behalf of Purdue Pharma.
  • MDC Partners CEO Penn Ponders Spinning Off Line Of SaaS Products
    MDC and Stagwell have been collaborating on products for PR, influencer marketing and advertising that could be spun off to create more value for shareholders, Penn said on an earnings call this week.
  • WPP's Ad, Content Production Heads To The Microsoft Cloud
    WPP's new 'Cloud Studio' sits on Microsoft's cloud platform Azure where eventually 25,000 staffers will collaborate on creative work.
  • S4 Capital Expands War Chest, Readies Brand Makeover
    The company is preparing a $500 million bond offering and is also putting the final touches a on major brand overhaul.
  • Dentsu Sets Up New Fund To Support Startups
    It's called Dentsu Ventures Fund II and will invest in startups at various stages. It will operate for a 10-year period and has more than $90 million to disperse.
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