by Richard Whitman on Jun 23, 3:01 PM
As the CTV agency noted in a missive celebrating the anniversary, the founders started with $30,000 of their own money "and since inception has taken zero funding. No venture capital. No friends and family handouts. No safety net. Origin had to feed itself."
by Richard Whitman on Jun 18, 3:25 PM
The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux.
by Richard Whitman on Jun 17, 8:18 AM
Ad agency Mother New York has launched "Take A Knick Day," a tongue-in-cheek initiative giving New Yorkers a "medically approved" excuse to skip work.
by Richard Whitman on Jun 11, 5:54 PM
The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media.
by Richard Whitman on Jun 10, 6:05 PM
"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands as distinct operating brands under its leadership."
by Richard Whitman on Jun 9, 2:07 PM
If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have prizes, including a Grand Prix.
by Richard Whitman on Jun 8, 11:26 AM
Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most agencies disagree.
by Richard Whitman on Jun 2, 5:57 PM
The media consultant is running a five-day workshop next week on best practices for running a competitive agency pitch.
by Richard Whitman on May 29, 12:24 PM
Shareholders approved the nominations of Microsoft's Jaime Teevan and Benjamin Badinter, a longtime Publicis executive and grandson of the founder.
by Richard Whitman on May 28, 11:46 AM
Dubbed, Prompt, the inaugural conference takes place June 9 at London's Design Museum and is timed to London Tech Week.