Incoming WPP CEO Cindy Rose told employees in a video this week that the company would convene a “Town Hall” meeting on Sept. 4 where she will layout the company’s road to recovery. 

Rose was appointed CEO in July and she takes office on Sept. 1. But she’s well aware of the company’s problems, having served on WPP’s board of directors since 2019. 

In the video Rose praised WPP’s staff and the work they’ve done to date but said she would not “sugar coat” the challenges that lay ahead and the “hard work” it will take to get the company back on track. 

The firm said in July that it expects a full-year organic revenue decline of between 3% and 5%. That’s a downgrade from the outlook provided earlier this year when the firm believed it would be flat at best or possibly 2% down at worst.  

The video was reported by UK news outlets. WPP officials declined to comment.