It's really no wonder why the online ad experience truly sucks these days. It's because almost the entire process is managed by soulless computers. According to eMarketer, 67% of digital display advertising will have been bought programmatically this year. That figure will increase to 72% in 2017.
Mobile is playing a big role in that shift with 69% of mobile display bought programmatically in 2016 increasing to 78% in 2017.
Of these shifts, eMarketer Senior Analyst Lauren Fisher said, “Programmatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting. Buyers and sellers are also becoming more comfortable with the technology. As a result, it is being rapidly adopted across a variety of channels and ad formats.”
Wait until the robots start dabbling with content marketing.