What Everyone Didn't Notice About that Racist Chinese Detergent Ad

So if you're just, you know, a normal human being who doesn't obsess about the latest and greatest in advertising then you likely haven't heard about that Chinese detergent ad from Shanghai Leishang Cosmetics Ltd. Co. the world is calling racist. As of this writing, the ad has been viewed 8,223,543 times on YouTube. At least on this channel where it has been posted.

In the ad a painter who happens to be black appears through the doorway of the woman whose home, it is assumed, he is painting and begins to flirt (some would say cat call) with the woman as the camera lingers over her boobs. The woman beckons to the man and, because this is a Chinese commercial and all Chinese commercials are strange, shoves a detergent gel down the man's throat. She then stuffs him in the washing machine because, you know, he's dirty (mind and body) and needs a clean.

When the man emerges from the washing machine, he is not black anymore. Seemingly, the detergent is so powerful that it can wash away all that super bad black that no one likes and produces a super clean (oh why not just say yellow while we’re on the topic of racism) Asian man who smiles adoringly at the very pleased woman. Pleased because, you know, she got rid of that pesky, dirty black guy and now has a squeaky clean, adorable Asian dude to play with.



Predictably, and rightfully so, the internet went ballistic calling the laundry brand racist and, well, just plain stupid. Apparently, no one on the internet noticed this ad has been making the rounds since March according to an AP posting

For it's part, Shanghai Leishang Cosmetics issued a half-assed, finger-wagging apology which read, “Due to the harm that has been caused to members of the ethnic African communities as a result of the advertisement’s circulation and the over-dramatization by the public opinion, we hereby express our apology and sincerely hope that the internet users as well as media will not over-analyze. We strongly oppose and condemn racial discrimination.”

Speaking of over-analyzation, that brings us to the part of the ad everyone missed. After the woman stuffs the man into the washing machine, for a fleeting moment, we see the woman sit on top of it because, you know, that's what every woman does when she needs some mid-afternoon orgiastic release.

Oh now come on! You think I'm overanalyzing now? Well, hey, every other conceivable combination of idiotic clickbait wordplay has already been taken for this story by every eyeball-hungry media outlet so I had to do something, right? 

And come on. She did sit on the washing machine and no media outlet commented! It's these important details that matter to us here at Mediapsssst and we'd be doing you a grave disservice if we didn't explore every angle of a story.


5 comments about "What Everyone Didn't Notice About that Racist Chinese Detergent Ad".
Check to receive email when comments are posted.
  1. Marcelo Salup from Iffective LLC, May 31, 2016 at 8:08 a.m.

    What other sites ARE you cruising????

  2. Richard Whitman from MediaPost replied, May 31, 2016 at 10:02 a.m.

    I have eyes everywhere!

  3. Rick Thomas from MediaRich Marketing, May 31, 2016 at 10:47 a.m.

    Maybe as an African American marketer living in a time period where our politicians call Mexicans "rapist and murderers" or talk about "CP Time" why would I expect marketers in China to be poltically correct? 

    In other words a part of me laughed.  Then I just shook my head.  

  4. Chuck Hildebrandt from Self, May 31, 2016 at 11:09 a.m.

    I was hoping I would see the "Ancient Chinese Secret, Huh?" commerical here.

  5. Michael Kaplan from Blue Sky Creative, May 31, 2016 at 1:18 p.m.

    Apparently, there's a near-identical Italian version where a skinny Italian man is thrown into a washing machine and comes out as a totally musceled black man. Talk about "afternoon delight"! The spot even uses the same child-like music. Pathetic...but memorable. And isn't that what advertising is all about??

Next story loading loading..