This is a bit of a public service announcement.
Campaign has launched a survey to find out where all the over 50s who used to work in advertising have gone. As we all know, the ad game is
obsessed with youth and is staffed with people mostly under the age of 50 who create ads for, you know, people like them; people 50 and younger because, you know, old people aren't cool and, you know,
ads targeting people over 50 are just so lame.
Or so the common mantra goes.
The study, which you can take here
examine the industry, as well as broader consumer attitudes towards how age is depicted, or conversely ignored, within advertising.
Of the survey, Jason Dormieux, CEO of MEC UK which has
partnered with Campaign on the study, said, "We want to be part of a more inclusive industry that prizes and supports its talent and one that reflects wider society and communicates with all audiences
and demographics. I’m delighted that we are starting the debate."
Yes, it's a UK-based survey but, really, it's not like the problem is any different in America so share your