Commentary

If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)

This is a bit of a public service announcement.

Campaign has launched a survey to find out where all the over 50s who used to work in advertising have gone. As we all know, the ad game is obsessed with youth and is staffed with people mostly under the age of 50 who create ads for, you know, people like them; people 50 and younger because, you know, old people aren't cool and, you know, ads targeting people over 50 are just so lame.

Or so the common mantra goes.

The study, which you can take here, will examine the industry, as well as broader consumer attitudes towards how age is depicted, or conversely ignored, within advertising.

Of the survey, Jason Dormieux, CEO of MEC UK which has partnered with Campaign on the study, said, "We want to be part of a more inclusive industry that prizes and supports its talent and one that reflects wider society and communicates with all audiences and demographics. I’m delighted that we are starting the debate."

Yes, it's a UK-based survey but, really, it's not like the problem is any different in America so share your thoughts, OK?

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4 comments about "If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)".
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  1. Marcelo Salup from Iffective LLC, November 3, 2016 at 9:03 a.m.

    The site where the "survey" is hosted is one of those sites where you have to register to fill out surveys for "points". It is, essentially, a total scam which takes your email address, data and associated results to the "surveys" and resells the data using Ping Trees to people who buy leads en masse. Then you get a shitload of absolutely useless email just for having registered in YouGov. I think MediaPost has really screwed up by legitimizing these kinds of sites in any way shape or form.

  2. Richard Whitman from MediaPost replied, November 3, 2016 at 11:37 a.m.

    Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

  3. Yaz N from Olderiswiser Media, November 3, 2016 at 1:08 p.m.

    Hi Richard, really interested in the survey but can't seem to access it? Link just takes me to an account set-up page (which I've done), can't then see/find the survey...please could you check it the link is correct? Kind regards, Yaz

  4. Doc Searls from ProjectVRM, November 3, 2016 at 6:10 p.m.

    Since it's all about rewards (win points!), and the link doesn't go to the survey itself, I bailed after registering and failing. Just saying.

    For what it's worth, I'm over 50, gone from the ad biz since the last millennium, and now happy as a journalist and activitist.

    Rock on.

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