STEVE MCCLELLAN
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.Articles by Stephen All articles by Stephen
- Digitas Unveils Activation-Focused GenAI Operating System in
MAD on
04/24/2024
According to Digitas Chief Operating Officer Adam Birkenhead, the agency's system is not integrated into Publicis Groupe's CoreAI, noting that the two systems are designed to solve different sets of challenges.
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account in
People on the Move on
04/24/2024
- Miracle-Gro: Make Your Garden Grow (Virtually) in
MAD on
04/24/2024
The lawn and garden care company is launching a contest on farming game "Stardew Valley" designed to connect with younger, environmentally conscious gardeners.
- IPG Reports 1.3% Growth In Q1, In Line With Expectations in
MAD on
04/24/2024
The company said that its media operations, healthcare marketing and PR units continued to perform strongly and were the main growth drivers in the quarter. Growth in U.S. was 2.1%.
- Firehouse Subs Overhauls Agency Roster in
MAD on
04/23/2024
Omnicom's PHD will handle media duties and Orchard has been named lead creative agency. Dallas-based TRG had previously handled the account.
- Nancy Hill Retiring As CEO At Marcus Thomas in
MAD on
04/23/2024
The agency said two executives, Scott Chapin and Jamie Venorsky will succeed Hill in running the agency.
- Report: Brands Are Getting Better At Personalized Marketing in
MAD on
04/23/2024
But there's more work to be done as 91% of those surveyed by Epsilon say they are targeted by at least one irrelevant ad every day.
- Badger Agency Morphs Into Futura Collective in
MAD on
04/23/2024
Grey veterans Debby Reiner and Kelli Tuggle have joined the agency as CEO and president, respectively. Badger remains chief creative officer.
- Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats in
MAD on
04/22/2024
The campaign, from agency Madwell, takes a humorous approach to spotlight serious threats from hackers, malware and viruses.
- Havas Leading Media On Global Puma Campaign in
Out to Launch on
04/22/2024
Comments by Stephen All comments by Stephen
- International Advertising Association Establishes North American Chapter
by
Richard Whitman
(Mediapsssst on
03/17/2023)
Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background.
- How Much Does Gun Advertising Contribute To All The Killing?
by
Richard Whitman
(Mediapsssst on
06/01/2022)
Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
by
Richard Whitman
(Mediapsssst on
08/23/2021)
Oops, thanks for pointing that out John.
- 4A's Creates Agency Review Participation Agreement
by
Richard Whitman
(Mediapsssst on
08/24/2021)
Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se.
- Agency Review Activity Spikes After Quiet 2020
by
Steve McClellan
(MAD on
07/09/2021)
Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues.
- Imagine A Pro Sports Team Called The 'New York Jews'
by
Richard Whitman
(Mediapsssst on
07/13/2020)
Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names.
- Despite Rumors To The Contrary, Manly Men Drink Rose
by
Richard Whitman
(Mediapsssst on
08/06/2017)
Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did.
- Brands Failing To Provide Quality Training In Media Skills
by
Steve McClellan
(MAD on
10/28/2016)
It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field.
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
by
Steve McClellan
(MAD on
06/07/2016)
Thanks for catching that Michael, now fixed.
- Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
by
Larissa Faw
(MAD on
02/03/2016)
Thanks Jim, should be fixed now
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