STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Bader Rutter Names Industry Veteran Anderson As Its First CMO in MAD on 11/07/2025
  

  Most recently Anderson ran her own marketing consultancy, Muse Momentum. Earlier she held senior marketing roles at IPG's Current Global and Stagwell's Allison.

• Copacino Fujikado Wins Media, Creative Assignments For ORCA in Accounts on the Move on 11/06/2025
  

• WPP Media Wins $720 Million Reckitt European Assignment in MAD on 11/06/2025
  

  The win is the second recent major win for WPP - in August it won Mastercard's $180 million global media account. Those wins partially offset several big losses for WPP Media this year including The Coca-Cola Co's North American media assignment and the Mars global account.

• Stagwell Reports Q3 Gain, 'Groundbreaking' Venture With Palantir in MAD on 11/06/2025
  

  While announced today, the companies have been working together for months and the partnership is already seeing client adoption in the US through Stagwell's media company Assembly.

• S4 Capital Loses More Ground In Q3, Downgrades Full-Year Outlook in MAD on 11/06/2025
  

  Net revenue for the first nine months was 495 GBP, down 10.8% and the organic decline was 8.2%. Company shares were down more than 7% in midday trading.

• Media Agency Kepler Promotes Stiles To Global CEO in MAD on 11/05/2025
  

  She previously ran the agency's North American operations. The agency also promoted Mallorty Simmonds to CEO EMEA/APAC.

• VML Global President Mel Edwards Stepping Down in MAD on 11/05/2025
  

  Edwards, who has served the industry for more than three decades, including 13 years with WPP and its agencies, said she'll spend more time with her family and "enjoy my many more hours of free time."

• OAAA Unveils Programmatic Transparency Pledge in MAD on 11/05/2025
  

  A number of leading platforms have already signed on including Broadsign, Perion, Place Exchange, VIOOH and Vistar Media.

• Craft & Commerce Wins Three New Media Accounts in MAD on 11/05/2025
  

  Joining the roster are dog-food brand Nom Nom; Jus-Rol, known for its variety of chilled and frozen pastry and dough products; and Real Good Foods, maker of healthy proteins like frozen chicken nuggets, meatballs and more.

• Mission Pet Health Appoints Acadia Media, Analytics AOR in MAD on 11/04/2025
  

  The selection followed a formal RFP process involving several agencies. The incumbent was Atlanta-based Cardinal.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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