- Shedding Even More Light On Dark Media
Planning & Buying Insider, Joe Mandese - Thursday, February 20, 2025
What types of media content do people share peer-to-peer with their close ...
- Media Agency Mile Marker Wins 3 AOR Accounts
Accounts on the Move, Fern Siegel - Tuesday, February 18, 2025
The newly merged agency operates with transparency and tech customization to deliv ...
- Former 'Cosmopolitan' Chief Editor Jessica Giles To Lead Code and Theory's New Practice
Publishers Daily, Ray Schultz - Tuesday, February 18, 2025
Giles hopes to help publishers create new experiences and find new for ...
- Stagwell Adds EMEA SEO Duties To Its Brooks Running Remit
MAD, Steve McClellan - Monday, February 17, 2025
The assignment expands the relationship between the two companies as Assembly current ...
- Goodyear Consolidates Media, Creative With Publicis Groupe
MAD, Steve McClellan - Saturday, February 15, 2025
Goodyear reported advertising costs of $364 million in 2023, down 3% fr ...
- Missouri AG Drops Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Missouri AG Andrew Bailey is dropping his investigation of Media Matters ov ...
- OpenAI And Guardian Media Group Reach Content Deal
Publishers Daily, Ray Schultz - Friday, February 14, 2025
"The Guardian" says the agreement with Open AI respects its intellectual proper ...
- Propel Debuts An AI-Driven Media Platform
Publishers Daily, Ray Schultz - Sunday, February 16, 2025
The new database updates journalist engagement data, Propel says. ...
- Disney Shifts DEI Initiatives, Removes 'Warning' Boxes
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 12, 2025
Disney first added content warnings to movies in 2019 for racist scen ...
- New Publicis Offering To Help Clients Invest In Women's Sports
MAD, Steve McClellan - Tuesday, February 11, 2025
It's called Women's Sports Connect (WSC) and creates opportunities across media, conten ...
- Fidium Fiber Taps Novus As Media AOR
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2025
The regional broadband internet provider also named Bray & Co. creative A ...
- MindgruveMacarta Names Shapiro VP Earned Media
People on the Move, Steve McClellan - Tuesday, February 11, 2025
MindgruveMacarta has appointed Dave Shapiro vice president-earned media. Shapiro will lead t ...
- Move Fast And Break Democracy
Red, White & Blog, Joe Mandese - Friday, February 7, 2025
Warning: This post contains sensitive content, which some people may find offensi ...
- Tegna Pulls Its Verify Fact-Checking Unit: Who's Next?
TV Watch, Wayne Friedman - Friday, February 7, 2025
Tegna is ending its Verify fact-checking group, laying off around 18 journalist ...
- Havas Expands Commerce Media With Channel Bakers Stake
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2025
The deal, Havas' first major investment since spinning off from Vivendi, ...
- Welcome To Commerce 3.0, The Social Kind
Media 3.0, Colin Kirkland - Tuesday, February 4, 2025
How can marketers make the most of social commerce? Scott Sutton, C ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- Subway Reviewing Its U.S. Media, Creative Accounts
MAD, Steve McClellan - Wednesday, January 29, 2025
Both assignments are currently held by Dentsu in an integrated account. Med ...
- Assembly Taps Jill Kelly For NA CEO Role
MAD, Steve McClellan - Thursday, January 30, 2025
Previously Kelly served as North America CEO GroupM's EssenceMediacom. Earlier she w ...
- Axios To Offer Media Trends Membership Subscriptions
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Members will receive data reports, a monthly email and an annual tre ...
- Peacock Lifts NBCU Ad Sales, Streamer Narrows Losses
Television News Daily, Wayne Friedman - Thursday, January 30, 2025
NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison &am ...
- Independent Agency Of The Year: Giant Spoon
Agency of the Year, Joe Mandese - Tuesday, January 28, 2025
This marks the fifth time in over a decade that MediaPost h ...
- Global CEO Moore Departing IPG's Mediahub
MAD, Steve McClellan - Monday, January 27, 2025
Moore has been global CEO at Mediahub for five years; previously, ...
- Holding Company Veteran Galatsky Joins Zambezi Media Operation
MAD, Steve McClellan - Monday, January 27, 2025
Prior to joining Scale at Zambezi Galatsky led media partnerships at Paramoun ...
- Jewelry Retailer Pandora Consolidates Global Media With Dentsu
MAD, Steve McClellan - Tuesday, January 28, 2025
Under a new two-year contract Dentsu will handle media chores for t ...
- Hearst Names PMG As Its Creative/Media Agency
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The first campaign is set to debut next month in Hearst newspap ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- Cover Story: PMG Lands Hearst
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
Hearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To Newspapers
Publishing Insider, Ray Schultz - Wednesday, January 22, 2025
Podcasts are the top medium -- barely. They pull a media ind ...