Potential advertisers on ChatGPT Ads now have real results to study from firms that have spent money on the platform, Search Engine Journal reports. But six months in, the
numbers lack context, and there are no performance benchmarks across advertisers, industries or campaign types. Some advertisers report costs per
click of less than $3, but others are faced with $10 or up to $13. Some campaigns have generated qualified leads at reasonable cost, but others have produced little activity after the first
click. Read the whole story at Search Engine Journal »