- S4 Shares Soar 26% On First-Half Profit Boost
MAD, Steve McClellan - Wednesday, August 5, 2026
Pre-tax profits jumped more than 80% - largely the result of co ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Tech Lab Updates Agentic Protocols, Releases AAMP 2.3
MediaDailyNews, Laurie Sullivan - Thursday, July 30, 2026
Today's IAB Tech Lab release introduces new capabilities intended to make agent ...
- Podcasts Get Measurement Guidelines From IAB Tech Lab
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 21, 2026
IAB Tech Lab, the standards arm of the IAB, has introduced n ...
- AI Accountability Gap Widens Despite Rapid Adoption, IAB Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2026
Two complementary studies from the IAB reveal that 40% of consumers u ...
- CTV Has A Trust Problem, Social Video Has Momentum, AI Has A Learner's Permit
Research Intelligencer, Rob Williams - Thursday, July 16, 2026
Even the most trusted CTV buying methods generated high confidence from on ...
- IAB To Marketers: Obtain Consent Before Targeting Teens
MediaDailyNews, Wendy Davis - Monday, July 13, 2026
"IAB recognizes there are legitimate concerns about privacy and other risks associat ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- IAB Talks New Video Standards: Complex, Simple Or Otherwise?
TV Watch, Wayne Friedman - Friday, July 10, 2026
The IAB says measurement standards need a reset that considers video-consumption elemen ...
- IAB Updates Video Definitions, Seeks Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- IAB Opens AI Bot Guidance For New Web Rules
MediaDailyNews, Laurie Sullivan - Wednesday, May 27, 2026
IAB Tech Lab has released new guidance on AI system bot-and-crawler manageme ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Digital Ads Hit $294 Billion While Everyone Pretends This Is Normal
Research Intelligencer, Rob Williams - Thursday, April 30, 2026
Digital ads added another year of massive growth while half the indust ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- New Programmatic 'Transparency' Initiative Excludes Advertisers
Planning & Buying Insider, Joe Mandese - Tuesday, April 21, 2026
Three years after the client-side began benchmarking programmatic transparency, the IAB Te ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- Allen Media Group Partners With Anoki To Gain Streaming Intelligence
Around the Net In Media, Ray Schultz - Thursday, March 26, 2026
Allen Media Group (AMG) has formed a strategic partnership with Anoki ...
- Google, American Airlines Use AI To Create More Sustainable Flight Paths
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2026
The research and trial are a sustainability initiative that can significantly impa ...
- IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
The Interactive Advertising Bureau in Sweden at a recent board meeting mov ...
- FTC Revisits 'Click-To-Cancel' Rules
MediaDailyNews, Wendy Davis - Wednesday, March 11, 2026
The FTC is once again considering whether to issue rules that cou ...
- Tech Lab Proposes Machine-Readable Tag Allowing LLMs To Crawl Content
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
The new IAB Tech Lab framework, unveiled this morning, recommends publishers utili ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Advertisers Call For Greater Retail Media Standardization
Around the Net In Media, Ray Schultz - Monday, February 23, 2026
Brands are calling for greater transparency in retail media, and want t ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- IAB Unveils Draft Bill Aimed At AI Scraping
MediaDailyNews, Wendy Davis - Monday, February 2, 2026
"If we keep the status quo where AI bots can leverage publish ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...