Tag results for "iab"
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFrontsManaging AI, correcting misperceptions of news, and investing in new innovations we ...
- Judge Suggests New FTC 'Click To Cancel' StudyAn administrative law judge found that the FTC's 'click to cancel' propos ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IABDigital video is expected to grow 16% vs. a year ago ...
- Titans Of News Media Meeting Monday To Discuss Digital FutureAll eyes will be on a sprawling, 90-minute panel discussion event ne ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement StandardThe IAB and MRC guidelines account for interactive and immersive formats a ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- IAB Revenue Report Reveals Back-Half ExpansionWhile 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual"We've had to rapidly think differently about how we can optimize o ...
- Supreme Court Tackles Social Media 'Censorship'Some justices expressed concern Monday with portions of Florida and Texas la ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
- Google Hits Back At IAB After Releasing Privacy Sandbox ReportGoogle is disputing claims about its Privacy Sandbox in a new repo ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMAUK Competition and Markets Authority told Google it must do more ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA ReportIAB Tech Lab released a document outlining some of the challenges ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For DigitalWell, that's what my analysis of the IAB's just-released study shows: America ...
- Media Trades Blast Proposed 'Click To Cancel' RulesThe proposed rules "will have significant negative ramifications for our members," t ...
- New Jersey Passes Opt-Out Privacy BillNew Jersey lawmakers on Monday passed a privacy bill that requires compani ...
- Google Privacy Sandbox Hits Major Challenges In Early TestsIAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- What IAB Tech Lab's Katsur Predicts Next For MediaIAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?The IAB says the "creator content" video economy continues to grow ...
- FTC To Hear From IAB, Cable Lobby, Others About 'Click-To-Cancel' ProposalThe IAB, cable lobby and four other groups will participate in ...
- IAB Launches Multi State Privacy Accountability CertificationAd-tech companies can now opt for a certification process showing compliance ...
- FTC Seeks To Block IAB From Weighing In On 'Dark Patterns' BattleThe FTC is asking a federal judge to reject efforts by t ...
- IAB Tech Lab Plans To Verify Data Deletion RequestsIAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Tech Lab Unveils Spec For Data Deletion SignalThe new "Data Deletion Request Specification" aims to help digital ad compani ...
- IAB Sides With Amazon In Battle Over 'Dark Patterns'"The FTC's complaint uses bureaucratese and terminology that has a negative connotati ...
- Google Reminds Advertisers To Prepare For End Of Third-Party CookiesDeprecation of third-party cookies is prompting Google to develop tools that he ...
- California Governor Signs Delete ActCalifornia Governor Gavin Newsom on Tuesday signed a law that aims ...
