Condé Nast will create dedicated video channels for Wired, Bon Appétit and GQ, the publisher announced at its annual NewFront presentation today.
Wired’s channel will launch later this year, while the channels for Bon Appétit and GQ are slated for a 2019 release.
The OTT video channels will be available on AppleTV, Roku and Amazon Fire.
Condé Nast also revealed that it has over 60 new digital video pilots in production this year, as well as new series for Snapchat and new ad products.
“Collaborations” is an ad product that allows advertisers to integrate into Condé Nast’s best performing series across 20 YouTube channels, and “Amplify” connects brands with the publisher's social communities on Facebook, Instagram and Twitter.
Some of the digital video pilots Condé Nast is working on include “Money Tours” for Glamour, which examines a day in the life of women living within a range of budgets.
GQ’s comedy pilot, “Don’t be That Guy,” features famous women giving men life advice. Self and The Players’ Tribune are partnering to create a program featuring female athletes.
Thirty-five of Condé Nast's video series will return this year, too.
“From our O&Os, OTT and YouTube to social and syndication, we have created a video network that is popular among millennial and Gen Z audiences,” stated Dawn Ostroff, president of Condé Nast Entertainment.
Condé Nast digital videos raked in 12 billion views in 2017. The first quarter of 2018 saw global video views across all platforms up 77% from last year.