As some TV networks and businesses are abandoning live, in-person upfront presentations, A+E Networks has decided to take an alternative route, offering up a “virtual” upfront event.
A+E Networks will deliver a digitally delivered video event touting its networks' performance, new programming, and talent on March 25, the date of a previously scheduled live event.
Alluding to the ongoing situation with coronavirus, Paul Buccieri, group president of A+E Networks, said in a statement: “The health, safety and well-being of our clients, colleagues and our industry is our top priority.”
A+E Networks will offer up new programs and schedules for 2021 for its three main TV networks -- A&E, History and Lifetime.
Previously, Fox News Channel and Comcast’s digital advertising server FreeWheel cancelled their live, in-person upfront presentations for this season. But CNN proceeded with its live upfront event last Thursday in a New York City event that was filled to capacity with around 250 executives.
Other big TV upfront events still scheduled in the coming weeks include AMC Networks, scheduled for March 18.
In late April, a number of “NewFront” presentations are scheduled for major digital platforms including: Roku, Verizon Media, Amazon, YouTube, Meredith Corp.
A Hulu presentation is scheduled for May 6.
The second week in May brings scheduled events for major TV broadcast networks groups: NBCUniversal, Fox Corp., and Telemundo, on May 11; Discovery, Univision, and Walt Disney, May 12; WarnerMedia/Xandr and ViacomCBS, May 13; and The CW, May 14.