Fox News late yesterday became the first network to cancel an upfront ad sales event due to the coronavirus.
“In a precautionary effort to keep our employees, client and agency partners safe, we have determined that it would be best to cancel our upcoming event in New York based on public health concerns due to Coronavirus,” Jeff Collins, executive vice president of Fox News media advertising sales, said in a statement.
Fox News’ event was to take place on March 24.
CNN and Comcast’s FreeWheel still plan to hold sales events on Thursday and March 12, respectively, and A&E Networks and AMC Networks events planned for later this month remain scheduled.
The NewFronts, scheduled to take place between April 27 and May 6, are also unaffected at this time, reported the IAB.