IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually

"Our industry isn’t on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events released this morning.

"Far from it. It’s on fast-forward, and we’ll all have to race to catch up with changed behaviors," he adds, reminding prospective online attendees that “presentations are planned" by Hulu, YouTube, Conde Nast, Crackle Plus, Ellen Digital, Roku, The Recount, The Wall Street Journal | Barron’s Group, Tubi, Vibenomics, and 3BLACKDOT for June 22 to 26.

"Program contributions are also expected from Facebook, GSTV, Samsung Ads, Tremor Video, and Xandr," he disclosed, noting that additional presenters will be added soon.



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