• by Ray Schultz , March 2, 2025

Hearst UK has formed a strategic partnership with Brand Metrics, a provider of brand lift measurement technology. 

The Brand Metrics platform will be integrated across  Cosmopolitan, Good Housekeeping, Men’s Health, ELLE, Harper’s Bazaar and other Hearst UK sites. Hearst will be able to measure campaigns at scale based on four metrics— awareness, consideration, preference and action intent.

“We recognize the significance of brand lift data in facilitating meaningful conversations with partners,” says Ben Chesters, managing director Clients at Hearst UK. "We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”