Tag results for "media measurement"
- Comcast, Mediaocean Extend Creative, Media Management PartnershipThe expanded integration is the first to offer these services from o ...
- Tool Offers CPG Brands Expanded YouTube Ad MeasurementMarket research company Circana is expanding its sales-lift solution for YouTube, intend ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?At the end of the summer, yearly season-to-date box-office revenues were paci ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share GainsAmazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization MethodNight Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Roku Grows To 90M HouseholdsThe growth overdelivered on one analyst estimate, which estimated the company wou ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Tubi Grows Streamed Hours To 10B, Users To 97M In 2024Tubi says its monthly active users have also seen strong growth ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing AdsStreaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Ad Market Continues To Decelerate, November Expands Just 0.8%Following double digit-monthly expansions in the third quarter of 2024, the U. ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Fox News Leads Prime-Time Cable, Up 30%Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula GrowsMovie box-office revenues are estimated to land at $8.7 billion - do ...
- Advertisers Have A Lot Of Explaining To Do In 2025Online transactions managed by companies like PayPal are a huge part ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next GenerationsBrian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- TV News Networks' 2024 Ad Spend Flat At $2.53BFox News Channel led the way at $1.2 billion, down 6%, wi ...
- Google Ads VP Outlines Plans For 2025AI will play a major role in advertising in 2025. Brendon Kraha ...
- TV Can't Run, Can't Hide: Sports To Play An Even Bigger Role In 2025Sports is here to stay, taking on a bigger role for networ ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions RiseTotal national TV ad revenue from the league's core networks - ESP ...
- First Netflix Games Set NFL Record, Become Most-Streamed EverThe two games earned a total 65 million viewers with 48.4 milli ...
- First-Round College Football Playoffs Average 10.6M ViewersThe most-viewed game for this year's first round of the new expand ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?NBA games on ABC, ESPN, and TNT are down 19% so f ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- CTV Continues Ad Gains, But Linear Has More Ad Time ViewedLinear TV's total TV/streaming ad time viewing has an 87% share v ...
- News Planners & Buyers Should Pay Attention ToIf 2024 was the "Year Of Attention Metrics," it's ending with ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare ToolsMicrosoft has introduced major support and regulatory updates to its ad platfo ...
- Dentsu Demonstrates How To Make Logos And Influence PeopleDentsu this morning unveiled a new dedicated influencer marketing practice, including ...
