- Streaming 2024: Fewer Core Apps In U.S. Homes
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
There were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- Tombras, Attain Partner To Optimize Media Performance
MAD, Fern Siegel - Wednesday, January 22, 2025
Attain's platform will enhance Tombras' ad tech stack, driving real-time outcomes f ...
- Netflix Q4 Subscriber Estimates: 106% Wrong
TV Watch, Wayne Friedman - Thursday, January 23, 2025
Netflix rocketed past expectations - from its guidance and from analysts ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Havas Revises 2024 Results Upward, Says It Is Well Positioned
MAD, Joe Mandese - Wednesday, January 8, 2025
Havas, which recently spun off from Vivendi as an independent publicly trad ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?
TV Watch, Wayne Friedman - Thursday, January 9, 2025
At the end of the summer, yearly season-to-date box-office revenues were paci ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains
Advanced TV Insider, Wayne Friedman - Wednesday, January 8, 2025
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Roku Grows To 90M Households
Television News Daily, Wayne Friedman - Tuesday, January 7, 2025
The growth overdelivered on one analyst estimate, which estimated the company wou ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Tubi Grows Streamed Hours To 10B, Users To 97M In 2024
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Tubi says its monthly active users have also seen strong growth ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Ad Market Continues To Decelerate, November Expands Just 0.8%
MediaDailyNews, Joe Mandese - Friday, January 3, 2025
Following double digit-monthly expansions in the third quarter of 2024, the U. ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Fox News Leads Prime-Time Cable, Up 30%
Television News Daily, Wayne Friedman - Friday, January 3, 2025
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...