Tag results for "media measurement"
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare ToolsMicrosoft has introduced major support and regulatory updates to its ad platfo ...
- Dentsu Demonstrates How To Make Logos And Influence PeopleDentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- Guideline Taps Mifsud As CEOGuideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 WeeksSince August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month HighStreaming platforms grew not only in share versus that of broadcast a ...
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening EverIn its national TV marketing, Disney placed significant advertising with an overa ...
- Post-Election Results: Fox Widens LeadSixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections CitedThe good news is that October turned in the 18th consecutive mon ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%High viewing of NFL content - and Major League Baseball post-season acti ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VABSixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: ReportThe connection between an ad's cultural and personal relevance and the likeliho ...
- More NFL, New Dramas Boost Linear TV Share In OctoberBroadcast TV had its best result in October since January of th ...
- Bluesky Sees Major User Boost: Competing With Threads, XBluesky added over 1 million new users in the past 24 hour ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad PlanAmazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?The true measure of health for a prime-time series continues to ...
- YouTube Helps Brands Better Leverage Creator Content On ShortsYouTube is rolling out a suite of new ad features to he ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Paramount Demanding A 50% Nielsen Price Reduction: SourcesNielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- National TV Spending Rises 1% To $3.1B In September, NFL SoarsAd spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Pinterest Hits User Highs in Q3, Sees Slump In CPG BrandsPinterest's latest performance update shows a record high in usage, with ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Election Night TV Viewing Down 25% To 42.3MFox News Channel led all networks, averaging 10.3 million viewers in pri ...
- Key Election Numbers: 51% Vs. 47% In Polls, Votes - Who Wins?Early results from programmatic media firm MiQ show some 65.3 million househol ...
