- Where Are The New Ideas For Live Non-Sports Shows?
TV Watch, Wayne Friedman - Thursday, October 2, 2025
Financial issues aside for these programs, the positive is that from ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- Simplifying Tests Brings Incrementality To All
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
Measurement and forecasting company Recast has made statistical experimentation accessible to a ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- Google Updates Meridian Model, Enables Non-Media Variables
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 30, 2025
The marketing mix modeling platform now allows marketers to include non-media variabl ...
- MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
Total viewer impressions from all TV partners grew year-over-year - up 1 ...
- Affiliate Bypass Television
TVBlog, Joe Mandese - Friday, September 26, 2025
If you look at the history of strained network/affiliate relationships, ABC h ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Cable Networks To Average 24M Subs By 2029: S&P
Advanced TV Insider, Wayne Friedman - Wednesday, September 24, 2025
Research shows that among 190 cable TV networks analyzed, 36 had ...
- Kimmel Returns, YouTube Spikes
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Early results on YouTube show nearly 10.5 million views for Kimmel's returni ...
- 'Kimmel' Soars To 6.3M Viewers, Tripling Show's Average
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-ha ...
- Disney, Fox See August Football Viewing Hikes
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Disney grew 2% to a 9.5% total day viewing share of a ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Cable Net Ad Plunge: Falls 6%
Advanced TV Insider, Wayne Friedman - Wednesday, September 17, 2025
Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billi ...
- From Defense to Direction: The New Role of Marketing Mix Models
Brand Insider, Chris Harris - Tuesday, September 16, 2025
Stella Rising's SVP Client Strategy writes, "Marketers today are under intense pressu ...
- August Nielsens: Streaming Gains, Linear Declines
Television News Daily, Wayne Friedman - Tuesday, September 16, 2025
The broadcast/cable decline was greater vs. August 2024, when NBC had t ...
- 2025 Emmy Effect: Even Bigger Spin Now For TV Series, Streamers?
TV Watch, Wayne Friedman - Tuesday, September 16, 2025
For the top Emmy awards per company/streamer overall, WBD (HBO/HBO Max) a ...
- 'Rolling Stone' Owner Sues Google, Alleges AI Overviews Hurt Revenue, Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, September 15, 2025
Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Advertising's Canary In The AI Coal Mine
Planning & Buying Insider, Joe Mandese - Wednesday, September 10, 2025
The most recent ad-spending data may be the first marketplace evidence th ...
- Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8%
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
Good news for streamers is a slight decline in the number ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- X Launches Holiday Marketing Hub
MediaDailyNews, Colin Kirkland - Friday, September 5, 2025
X has introduced a marketing hub featuring educational resources and new sta ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- Roku's Viewing Share Soars For All Its Platform Apps
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
Roku had a 21.4% share of TV viewing in July for a ...