Tag results for "media measurement"
- Paramount Demanding A 50% Nielsen Price Reduction: SourcesNielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- National TV Spending Rises 1% To $3.1B In September, NFL SoarsAd spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Pinterest Hits User Highs in Q3, Sees Slump In CPG BrandsPinterest's latest performance update shows a record high in usage, with ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Election Night TV Viewing Down 25% To 42.3MFox News Channel led all networks, averaging 10.3 million viewers in pri ...
- Key Election Numbers: 51% Vs. 47% In Polls, Votes - Who Wins?Early results from programmatic media firm MiQ show some 65.3 million househol ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters"In nearly all cases, Republicans paid more attention to political ads th ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV RatingsThe move - which comes a little over a year after Niels ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And CloudsAn Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3Roku is at a 37% share of all open programmatic ads ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5BBroadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- Post-Olympic Ad Market Continues Double-Digit Expansion In SeptemberThe U.S. ad market expanded at double-digit rates for the third consecuti ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active UsersSamsung says its FAST service is the most-used app on Samsung ...
- Two Yankees-Dodgers World Series Games Up 66% In ViewersWorld Series TV viewing has skyrocketed versus a year ago on F ...
- DoubleVerify Expands Measurement To LinkedIn Video AdsTo strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, ReachIn three key swing states, Democrat political advertiser impressions are at ...
- Harris Campaign Spends Big On National TV In OctoberThe "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAAIn September, Disney was up 17% from August to a leading 11. ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Bluesky Sees User Growth In Response To X's 'Block' UpdateWith X moving closer to fully removing the "block" functionality, Bluesky h ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Streaming, Pay TV Content 'Quality' Is SlippingAd-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: ReportPQ Media's findings show the B2C and B2B sectors both grew 9. ...
