- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next Generations
Planning & Buying Insider, Joe Mandese - Tuesday, December 31, 2024
Brian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- TV News Networks' 2024 Ad Spend Flat At $2.53B
Television News Daily, Wayne Friedman - Tuesday, December 31, 2024
Fox News Channel led the way at $1.2 billion, down 6%, wi ...
- Google Ads VP Outlines Plans For 2025
MediaDailyNews, Laurie Sullivan - Monday, December 30, 2024
AI will play a major role in advertising in 2025. Brendon Kraha ...
- TV Can't Run, Can't Hide: Sports To Play An Even Bigger Role In 2025
TV Watch, Wayne Friedman - Monday, December 30, 2024
Sports is here to stay, taking on a bigger role for networ ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- First Netflix Games Set NFL Record, Become Most-Streamed Ever
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
The two games earned a total 65 million viewers with 48.4 milli ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- CTV Continues Ad Gains, But Linear Has More Ad Time Viewed
Advanced TV Insider, Wayne Friedman - Wednesday, December 18, 2024
Linear TV's total TV/streaming ad time viewing has an 87% share v ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- Guideline Taps Mifsud As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- Definition Of Video Ad Impression Has Grown More Complex
Research Intelligencer, Robert Williams - Friday, December 6, 2024
The IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Post-Election Results: Fox Widens Lead
Television News Daily, Wayne Friedman - Friday, November 29, 2024
Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...