- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- Bluesky Sees Major User Boost: Competing With Threads, X
MediaDailyNews, Colin Kirkland - Friday, November 15, 2024
Bluesky added over 1 million new users in the past 24 hour ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Paramount Demanding A 50% Nielsen Price Reduction: Sources
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Nielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Pinterest Hits User Highs in Q3, Sees Slump In CPG Brands
MediaDailyNews, Colin Kirkland - Friday, November 8, 2024
Pinterest's latest performance update shows a record high in usage, with ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm Says
Publishers Daily, Ray Schultz - Wednesday, November 6, 2024
DoubleVerify offers a tool to measure more than 15 metrics. ...
- Election Night TV Viewing Down 25% To 42.3M
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
Fox News Channel led all networks, averaging 10.3 million viewers in pri ...
- Key Election Numbers: 51% Vs. 47% In Polls, Votes - Who Wins?
TV Watch, Wayne Friedman - Thursday, November 7, 2024
Early results from programmatic media firm MiQ show some 65.3 million househol ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters
Television News Daily, Wayne Friedman - Tuesday, November 5, 2024
"In nearly all cases, Republicans paid more attention to political ads th ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And Clouds
TV Watch, Wayne Friedman - Thursday, October 31, 2024
An Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3
Advanced TV Insider, Wayne Friedman - Wednesday, October 30, 2024
Roku is at a 37% share of all open programmatic ads ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Creating Advertising's Central Nervous System
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2024
AI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- Post-Olympic Ad Market Continues Double-Digit Expansion In September
MediaDailyNews, Joe Mandese - Monday, October 28, 2024
The U.S. ad market expanded at double-digit rates for the third consecuti ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active Users
Television News Daily, Wayne Friedman - Monday, October 28, 2024
Samsung says its FAST service is the most-used app on Samsung ...
- Two Yankees-Dodgers World Series Games Up 66% In Viewers
Television News Daily, Wayne Friedman - Monday, October 28, 2024
World Series TV viewing has skyrocketed versus a year ago on F ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...