Tag results for "media measurement"
- TikTok Reassures Ad Partners With Misinformation Measurement CapabilityTikTok has expanded its third-party measurement partners while providing the latest resul ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: AnalystKey reach metrics for ABC, CBS, and NBC for persons 18 a ...
- PHD Takes First-Half 2024 New Business CrownThe agency had net new business estimated at $3.3 billion. That figu ...
- Social Media Remains Key Priority For Health/Pharma MarketersSeventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- TV Ad Viewing Time Slips 1% In August, Analyst FindsTotal ad time viewed was 4.5 billion hours - at 13% ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- New AI Tool Is Offered To Programmatic AdvertisersViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- Paris Games Boost NBC Broadcast 8%, Peacock 39%Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, ...
- VideoAmp Guaranteed Currency For $1B In Buys YTDFor full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Nielsen Ratings: It's The Swing States, StupidIf the race for the White House was one of Donald Trump ...
- New NFL Season: 49% Of Games On Streaming, 7% ExclusivelyLinear TV networks will have 42% (114 games) of all NFL gam ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device ShareApple TV is far down in second place at 13.3%, followed ...
- YouTube Takes Top Spot In Aggregate Viewing In JulyYouTube posted a 10.4% share for July, while Disney came in ...
- Association By Network: Fox News Poll Says Trump Is Losing GroundThe poll now shows Harris up by 1% in Arizona, and ...
- Netflix Will Press Content Leverage Against Streaming Competitors: AnalystStreaming and media players have no choice but to continue to se ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Four-Day Democratic National Convention Viewing Tops RNC By 14%The four-day event earned 21.8 million average viewers, compared to the R ...
- First 2 Nights Of DNC Viewing Up 23% Over RNCThe DNC averaged 20.4 million viewers, according to Nielsen, with the fir ...
- DNC Day 2: When The Going Gets Weird...In hilarious, entertaining, but also poignantly serious back-to-back speeches, the Obamas articulat ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60MAt least 600,000 new U.S. homes watched some of the Olympics ea ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study FindsThe men's 100-meter final -- where the winning time was 9.79 secon ...
- Nielsen Adding 'Big Data' To Local Market Ratings In JanuaryNielsen's local TV ratings will add "big data" from set-top boxes a ...
- Q2 U.S. Streaming Consumer Spending Soars 27%U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Men's Basketball Gold Scores 19.5M Viewers, Highest Since '96 GamesSaturday's game, which grew to 22.7 million from 5 to 5:15 P ...
- RMNs Meet MFAsMade-for-advertising sites can account for a significant portion of open web programmat ...
