Tag results for "media measurement"
- NBC Olympics Programmatic: Will Brands Stay When The Games End?Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Economic Data Predicts Uneven GrowthConsumer retail interest has begun to "sputter" despite an increase of activit ...
- TelevisaUnivision Completes Upfront, Records Single-Digit GrowthStrong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From CreatorsTop-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- Trump Value Per UniqueThe only thing more volatile than the stock market value of Tru ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+NBCU says 70% of the brands advertising in the Paris games a ...
- TikTok Records Surge In Sentiment Toward Kamala HarrisMore than 85,000 TikTok videos were posted about Harris after President Bid ...
- YouTube Expands Deal With ComscoreComscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- LinkedIn To Pay $6.6M To Settle Erroneous Ad Metrics SuitIf approved, the deal will resolve a class-action lawsuit stemming from LinkedIn ...
- Nielsen v. TVision Also Ends With A Stipulated DismissalLike a similar dismissal of a patent infringement suit against HyphaMetrics, Niels ...
- 'Deadpool & Wolverine' Smashes R-Movie Record With $205M Opening"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening f ...
- ANA: Advertisers Struggling With Retail Media NetworksAdvertisers tapping into retail media networks are struggling with performance, data a ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!Just days after Google scrapped plans to do away with cookies, Hav ...
- CIMM, TVB Issue 'Four-Week' Post Analysis Guidelines For Local TVOne major change is a new guideline that looks to amass viewi ...
- Netflix, YouTube Dominate Aggregate Growth In JuneWalt Disney - the industry leader in this June index - fe ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: ReportA report by NCSolutions shows 48% of Americans and 66% of G ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions RiseOverall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor RolesLong-time audience measurement vet Josh Chasin is now an advisor to ...
- TV News Sees Sharp Viewing Gains After Trump Assassination AttemptTV networks offered nonstop news coverage and dropped ad breaks due ...
- Young Viewers Boost June Streaming To Record High As Broadcast, Cable RetreatStreaming was up 6% from its May share level, with platforms getti ...
- Hey There, How Much Attention Do I Have?Brands and storytellers have few platforms that can get consumers' attention a ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement ToolsSnapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026Peacock will be the exception to projections of flat to slight grow ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPsHavas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It WonFar from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Tech Contentment: Brands Are Spending More On Content MarketingB2B tech marketers are pouring resources into content this year, and ma ...
