Tag results for "media measurement"
- Debate-Focused Cable TV News Viewing Rises Sharply, CNN SoarsAll three major 24-hour cable TV news networks saw strong viewership gai ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?YouTube is now much more than a user-generated content site. It n ...
- First Presidential Debate Down 30%: 51.3M ViewersThe "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: AnalystWieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel RolloutWhile another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' ShareDisney was the leader in Nielsen's 'Media Distributor' measure at 11.4% shar ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' ModifierA recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- Why The Tonys And Emmys Struggle For RatingsWhile the Tonys and Emmys award achievements in two very different medi ...
- Razorfish, Google Unveil AI-Powered Reputation IndexNew York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- May Streaming Grows To Best Viewing Share Ever At 39%, FAST Sees Strong GainsYouTube tied its highest share level, with 9.7%, while Netflix maintained i ...
- Cannes Lions: Reddit Taps Comments To Increase Ad PerformanceThe company announced plans Monday at Cannes Lions International Festival of Creativi ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns RemainWarner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Reddit Names Kantar Brand-Lift Measurement PartnerReddit has named Kantar its preferred brand-lift measurement partner, enabling the marketi ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- British JIC Joins The MRCThe move signals just how international audience measurement is becoming due ...
- Impact Of AI On Local Search As Seen In The DataSOCi analyzed how generative AI tools answers and serves information about loc ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting SponsorsNBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
- Hitting The Gift Mark: A Way To Measure B2B CampaignsTracking and reporting features are added to the Giftsenda platform. ...
- Box Office Down 21% To Date, 'IF' Pulls $35M OpeningTwo wide-release new movies opened to modest starts in the most rece ...
- Netflix Builds Ad Tech - What Happens To Microsoft?After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- Premium Long-Form Video Captures More Attention Than Digital MediaViewers tend to spend more time viewing ads that appear in cinem ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV AdsShort-form advertising video via TV, streaming and digital platforms plays an importa ...
- Snapchat Measures Carbon Footprint Of Its Digital AdsTo help advertisers better understand the carbon footprint of their Snap ad ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' DataThe analysis does not "provide the key data needed by advertisers: Whe ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly FlatTotal day viewing for all streaming platforms for age 2+ slipped ...
