- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Netflix Viewing Per Day Slips, Total U.S. Viewing Up 2%
Television News Daily, Wayne Friedman - Wednesday, July 23, 2025
Netflix average subscriber viewing declined 6% to 1.4 hours per day ...
- The Dog Days Of Legacy TV: Streamers Accelerate Summer Share
Television News Daily, Wayne Friedman - Tuesday, July 22, 2025
Netflix grew 8.3% share in June 2024 - a 13.5% hike fr ...
- Late-Night Shows Pacing $185M In Ad Sales, Up 6%
Television News Daily, Wayne Friedman - Monday, July 21, 2025
"The Late Show with Stephen Colbert" took in nearly $60 million ov ...
- Dark Users
Performance Marketing Insider, Joe Mandese - Thursday, July 17, 2025
Like other parts of the "dark media" universe, a new report revea ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- Netflix Sees Rapid Q2 Subscriber Gains
Television News Daily, Wayne Friedman - Friday, July 11, 2025
Netflix added 32 million gross global subscribers in Q2, while Walt Disney ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- JIC Issues Updated Measurement Provider Analysis
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
The U.S. joint industry committee says this measurement assessment means each provid ...
- Streaming Q1: Third-Party Streaming Distributors Gaining Strength
Advanced TV Insider, Wayne Friedman - Wednesday, July 9, 2025
Gross subscriber additions rose to 52 million in Q1 2025 - ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Robert Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Viewers Multitask, Watch Average Of 24 Hours Of TV Every Week: Study
Television News Daily, Wayne Friedman - Friday, June 27, 2025
Research shows U.S. viewers watch an average of 24 hours of ...
- The Right Sports TV Mix - Market Size, Storylines, Underdogs
TV Watch, Wayne Friedman - Wednesday, June 25, 2025
The NBA Playoffs generated 31.4 billion viewing minutes for the month acro ...
- YouTube Once Again Dominates TV Usage In May
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
Disney, in second place, continues to lead all legacy TV-network based compani ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Uncapping The 39% TV Station Ownership Cap: Who Gets Tapped?
TV Watch, Wayne Friedman - Monday, June 23, 2025
The FCC is examining the long-time rule on limiting TV station ownersh ...
- IAS Brings Contextual Category Reporting To Instagram, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, June 18, 2025
IAS announced the launch of AI-powered contextual category reporting across Facebook a ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- Nielsen Report Shows How Streaming Is Overwhelming Legacy TV
TVBlog, Adam Buckman - Wednesday, June 18, 2025
The news that streaming passed broadcast and cable TV in total ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
Television News Daily, Wayne Friedman - Monday, June 16, 2025
The two big streaming businesses say the streaming ad-inventory integration will all ...