Tag results for "media measurement"
- DoubleVerify Sues Adalytics, Jury Trial DemandedThe lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- Publishers Are Placing More Emphasis On Value Over Volume In Their AnalysisPublishers want to strengthen their use of AI in data analysis, IN ...
- 'Independent' Sees A 9% Increase In Traffic In March"Independent" claims it is beating some top UK brands in the U.S ...
- NFL Goes Free For Regular-Season Streaming: For One Game, AnywayYouTube will get exclusive rights to stream the Friday night week ...
- It's The Anticipation, Stupid"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This YearFive months into 2025, Guideline is drawing on a quarter of actu ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide MeasuresThe ESPN streaming platform will initially be priced at $29.99 a mon ...
- MRC, IAB Release Attention Measurement Guidelines DraftThe guidelines, which will be open for public comment through July 1 ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of UpfrontThe deal - which covers the next two upfront TV cycles ...
- Highlight Reel: Social Media Giants Report Q1 EarningsSome of the biggest social media companies reported Q1 2025 earnings la ...
- Tracking Email Warmth: New Tool Designed To Monitor SentimentBrands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- Roku Q1: Revenue Up 16%, Now In More Than Half Of US Broadband HouseholdsRoku says its Q1 advertising "outperformed the U.S. OTT ad market a ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure ConversionsAdvertisers can use the new solution to streamline measurement and attribution. ...
- Big 4 Prime-Time Rises 4%, CBS Set To LeadCBS is set to win the prime time race - up ...
- Are Imported TV Shows Affected By A Tariff-Dominated Marketplace?TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked abo ...
- They Slip Away Across The MultiverseJust when I thought the digital media universe couldn't get more alienatin ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2Consumers are spending on essentials, but not so much on luxury good ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: NielsenMax rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- Netflix Beats Q1 Revenue Estimates At $10.5B, Higher Operating Margins"Netflix ironically has become a bit of a defensive play right now ...
- LinkedIn Earns MRC Accreditation For Video Ad MetricsLinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession"Media consumption has reached its saturation point as digital device penetration rat ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- Total TV Sinks 6% In March, Streamers Gain AgainNielsen says the top 10 most-watched streaming titles came from seven differe ...
