- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Consumers Struggle To Distinguish Between Streamers, Programs On Platforms
Advanced TV Insider, Wayne Friedman - Wednesday, March 25, 2026
When respondents were asked to identify top original programming with its premi ...
- 'Project Hail Mary' Receives $80M Box Office Touchdown
MediaDailyNews, Wayne Friedman - Sunday, March 22, 2026
The science-fiction adventure film - expected to deliver $50 million to $ ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- Oscars Down 9% To 17.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, March 18, 2026
Disney benefited from the awards show, with major promotional time for ma ...
- Whoa, Nellie! Will It Be Linear By A Nose?
Planning & Buying Insider, Joe Mandese - Monday, March 16, 2026
Trade reporters typically cover Nielsen ratings like a horse race, but that ...
- Gaut Oversees Product Management For Novus
MAD, Fern Siegel - Thursday, March 12, 2026
The new hire is known for creating successful delivery standards while mitigati ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Enough About AI Slop, What About Human Slop?
Media 3.0, Joe Mandese - Tuesday, March 10, 2026
The only thing worse than AIs hallucinating false facts about human behavio ...
- Tech Lab Proposes Machine-Readable Tag Allowing LLMs To Crawl Content
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
The new IAB Tech Lab framework, unveiled this morning, recommends publishers utili ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- MRC Blows Whistle On Nielsen Big Data + Snafu
MediaDailyNews, Joe Mandese - Thursday, March 5, 2026
The industry ratings watchdog disclosed major problems with Nielsen's Big Data ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Meta Moves Beyond Clicks, Adopts New Attribution Model
MediaDailyNews, Colin Kirkland - Tuesday, March 3, 2026
Later this month, Meta will provide click-through attribution reporting that better alig ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Rob Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- '26 Ad Market Begins On A Decelerating Note: January +0.7%
MediaDailyNews, Joe Mandese - Saturday, February 28, 2026
January marks the second month of deceleration for the U.S. ad econom ...
- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- Reddit Emerges As Highly Cited Source In AI Engine Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, February 26, 2026
Across all categories and AI platforms tracked in Tinuiti's "AI Citations Tren ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...