- September Baseball Ad Costs Spike 40%
Television News Daily, Wayne Friedman - Thursday, October 1, 2026
In September, overall CPMs spiked 40% vs. a year ago, according ...
- Do I Have Your Attention? Studios Vs. Creators: Both Wins
Advanced TV Insider, Wayne Friedman - Wednesday, September 30, 2026
Sixty-three percent of YouTube channel sessions from viewers are from "creators" su ...
- AI Search Pacing +392% Through 13 Months
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 30, 2026
Sessions have more than doubled in the past year since July 202 ...
- Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'
Planning & Buying Insider, Joe Mandese - Wednesday, September 30, 2026
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV a ...
- Awards Show Scorecard Asks: Are They Still In Decline?
TVBlog, Adam Buckman - Wednesday, September 30, 2026
Total viewership declines for TV's major awards shows have slowed in rece ...
- How To Make A Bot CDN And Influence People
Media 3.0, Joe Mandese - Tuesday, September 29, 2026
"Whether or not people actually buy through agents - or just sear ...
- Notebook: Smartly, Existential Angst, The Resonator
Media 3.0, Joe Mandese - Sunday, September 27, 2026
Trying something new here. In the old days we would have call ...
- WFA: Marketers Have Effectively Ditched Labor-Based Agency Comp
MediaDailyNews, Joe Mandese - Monday, September 28, 2026
"Clients ultimately care about the quality, impact and performance of the wo ...
- Google 'Unifies' Vertical Video: Sees Greater Reach, Lower Cost-Per-Unique
MediaDailyNews, Laurie Sullivan - Monday, September 28, 2026
Google today introduced a way to buy and measure vertical video spa ...
- CBS/MTV's VMAs Post 11-Year High
Television News Daily, Wayne Friedman - Tuesday, September 29, 2026
CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8 ...
- Horizon Commerce, Pacvue Expand Alliance
MAD, Steve McClellan - Thursday, September 24, 2026
According to the companies, the main goal is to help brands shi ...
- YouTube Rolls Out Feature To Encourage Episodic Content
MediaDailyNews, Colin Kirkland - Wednesday, September 23, 2026
At its Made On YouTube event, YouTube announced "Shorts series," designed ...
- 'Dutton Ranch,' 'The Pitt' Top Streaming Shows In Viewer Attention
Television News Daily, Wayne Friedman - Thursday, September 24, 2026
Netflix had four of the top ten shows and posted the be ...
- Pick One Streamer? Yes, But Your 'Default' Looms
Advanced TV Insider, Wayne Friedman - Wednesday, September 23, 2026
A study by Hub Entertainment finds that the 'default' platform - t ...
- Your Attention, Please: Out Of Hand... Or Out Of Home?
TV Watch, Wayne Friedman - Wednesday, September 23, 2026
Experts say we need to segment the time a person is ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'
Television News Daily, Wayne Friedman - Tuesday, September 22, 2026
The media industry group says it has re-certified Comscore, iSpot and VideoA ...
- Netflix, Viewers And Turning Off: What Turns Them On?
TV Watch, Wayne Friedman - Monday, September 21, 2026
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premi ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Linear Reach Beats CTV Frequency For Scaling Performance TV
Media Insider, Dave Morgan - Thursday, September 17, 2026
There's a reason so many CTV advertisers today - particularly those th ...
- NFL Opening Week Draws 19.5M Viewers, Down 13%
Television News Daily, Wayne Friedman - Thursday, September 17, 2026
The first week of the 2026 NFL regular-season fell 13% to ...
- Netflix's 'Grand Theft Auto' Promo Pulls High Subscription Sign-ups
Advanced TV Insider, Wayne Friedman - Wednesday, September 16, 2026
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offer ...
- Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, September 15, 2026
At its Developers Conference this weekend, Roblox teased an expansion of i ...
- The Possibilian
Media 3.0, Joe Mandese - Tuesday, September 15, 2026
Terry Young showed us what was possible by organizing the elements ...
- Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
MediaDailyNews, Joe Mandese - Monday, September 14, 2026
Local ad-spending growth will lag the total U.S. expansion this year, b ...
- Streamers Add Ad Minutes: Do Viewers Mind?
TV Watch, Wayne Friedman - Monday, September 14, 2026
Top streamers have added 18% more ad minutes on average for t ...
- Young Consumers' Sports Viewing Rises Sharply
Television News Daily, Wayne Friedman - Friday, September 11, 2026
"Fandom is diffused across multiple kinds of media and content," says H ...
- Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less
Planning & Buying Insider, Joe Mandese - Thursday, September 10, 2026
The most recent data from the ARF's DASH service finds 86% ...
- Production Outlook: Broadcast 'Resilient' Vs. Streaming, Cable
Television News Daily, Wayne Friedman - Thursday, September 10, 2026
From 2022-25, U.S.-produced linear "orders" fell 26% to 1,304 per year fr ...
- Netflix Now: Welcome To Theatrical Movieland - For Real?
TV Watch, Wayne Friedman - Thursday, September 10, 2026
Netflix will report box-office revenue for six upcoming theatrical movies, as we ...