- Ad Frequency Affects TV Viewer Opinions Of Brands
Research Intelligencer, Robert Williams - Wednesday, October 9, 2024
Television viewers get annoyed by too many of the same ad, thou ...
- Political Leaning Won't Trigger Social Media Ban, Sharing Bad Info Will
Research Intelligencer, Robert Williams - Tuesday, October 8, 2024
An academic study found that Trump supporters are more likely to sha ...
- Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
Research Intelligencer, Robert Williams - Monday, October 7, 2024
TikTok saw the strongest growth in ad spend, with about 27% v ...
- Consumers Seek Empowerment From AI-Powered Experiences
Research Intelligencer, Robert Williams - Friday, October 4, 2024
Customers expect AI-powered tools to provide instant, accurate responses and anticipate the ...
- Many Hispanics Say Advertising Accurately Reflects Culture
Research Intelligencer, Robert Williams - Thursday, October 3, 2024
Almost half of Hispanic respondents said the representation of Hispanic people ...
- Streamers Likely Benefit From Rising Cost Of Sports Attendance
Research Intelligencer, Robert Williams - Wednesday, October 2, 2024
Almost two-thirds of regular sports event attendees say they avoided buying ticke ...
- Consumers Are Cautious About Holiday Shopping Plans
Research Intelligencer, Robert Williams - Tuesday, October 1, 2024
Almost a third of consumers said they'll spend less this holiday seaso ...
- Made-For-Advertising Sites Captured 14% Of Web Ad Spend In Q2
Research Intelligencer, Robert Williams - Monday, September 30, 2024
Among the total number of websites observed, 8% were flagged as M ...
- Social Media, Digital Display Are Key Channels For Telecom Brands
Research Intelligencer, Robert Williams - Friday, September 27, 2024
Brand advertising remains a top area of media investment as telecom markete ...
- News Content Doesn't Dissuade Consumers From Purchase Intent
Research Intelligencer, Robert Williams - Thursday, September 26, 2024
Brand-safety concerns should be re-evaluated to recognize the value of news audience ...
- Inflation-Ravaged Consumers Seek Low-Cost Holiday Entertaining
Research Intelligencer, Robert Williams - Wednesday, September 25, 2024
Nine out of 10 Americans said they'll spend the same or le ...
- Roblox's Popularity Grows Among Younger Consumers
Research Intelligencer, Robert Williams - Wednesday, September 25, 2024
Brands have an opportunity to participate in the gaming platform with target ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Robert Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Hispanics Spend More Time With Digital Content Than Non-Hispanics
Research Intelligencer, Robert Williams - Friday, September 20, 2024
More than half of Hispanic Americans said they feel represented in digit ...
- Consumers Struggle With Distractions, Social Media Addiction
Research Intelligencer, Robert Williams - Thursday, September 19, 2024
The number of unique online authors discussing social media addiction increased ...
- Half Of Gen Z Has Entered Adulthood, Bringing Social Media Habits
Research Intelligencer, Robert Williams - Wednesday, September 18, 2024
TikTok's influence on Gen Z is important going into the holiday shoppi ...
- Social Media Top Outlet For Earned Media Placements
Research Intelligencer, Robert Williams - Wednesday, September 18, 2024
Public relations professionals have a variety of tools to reach key audien ...
- Social Media Is Top Outlet For Earned Media Placements
Research Intelligencer, Robert Williams - Tuesday, September 17, 2024
Comms professionals have turned to integrated, multichannel strategies their marketing companions ha ...
- U.S. Consumers Fret About Reliability Of News Media
Research Intelligencer, Robert Williams - Monday, September 16, 2024
About two-thirds of adults say news media cares more about getting peop ...
- Creative Effectiveness In Advertising Faces Corporate Barriers
Research Intelligencer, Robert Williams - Friday, September 13, 2024
Only 44% of marketers say that their C-suite understands and supports marketi ...
- Harris Reaches Wider TV Audience Than Trump Does
Research Intelligencer, Robert Williams - Thursday, September 12, 2024
Both candidates are struggling to reach diverse audiences such as Hispanics a ...
- Marketers Hatch Plans For Implementing Generative AI
Research Intelligencer, Robert Williams - Wednesday, September 11, 2024
Ninety percent of companies plan to invest in generative AI for marketi ...
- Public Support Falls For U.S. Ban On TikTok
Research Intelligencer, Robert Williams - Tuesday, September 10, 2024
The percentage of U.S. adults who said they supported a TikTok b ...
- Apple, Amazon Lead Brand Loyalty Rankings
Research Intelligencer, Robert Williams - Monday, September 9, 2024
Consumer expectations increase every year by an average of 30%, but bran ...
- Consumers Tend To Be Less Concerned About Higher Digital Prices
Research Intelligencer, Robert Williams - Friday, September 6, 2024
Price increases for streaming services are not a major concern for mo ...
- Younger Consumers Prioritize Holiday Spending On Experiences
Research Intelligencer, Robert Williams - Thursday, September 5, 2024
Meeting Gen Z where they are on platforms such as TikTok a ...
- Consumers Plan To Use AI Tools For Holiday Shopping
Research Intelligencer, Robert Williams - Thursday, September 5, 2024
Still, about a third of consumers would feel disappointed if their gi ...
- Invalid Ad Traffic Rises Sharply For Connected Television
Research Intelligencer, Robert Williams - Tuesday, September 3, 2024
The invalid traffic rate for CTV was nearly as high as f ...
- Labor Day Shoppers Look For Deals, Plan Spending Less
Research Intelligencer, Robert Williams - Friday, August 30, 2024
More than two-thirds of likely shoppers plan to spend less than $ ...
- Consumers See AI Helping With Online Content, Shopping Advice
Research Intelligencer, Robert Williams - Thursday, August 29, 2024
More than a third of people said AI performs better than huma ...