- Mobile Game Ads Face Challenge In Proving User Attention
Research Intelligencer, Robert Williams - Wednesday, August 28, 2024
Sixty-seven percent of game players say that they often consume other med ...
- Patchwork Of Data-Privacy Laws Challenges Brands
Research Intelligencer, Robert Williams - Tuesday, August 27, 2024
In the absence of a federal privacy law, marketers are confronting sta ...
- Grocery Bills Hold Steady, Blunting Inflationary Pains
Research Intelligencer, Robert Williams - Monday, August 26, 2024
Consumers feel more assured that spending is manageable, with 83% saying th ...
- Elon Musk's Starlink Gets High Marks For Customer Satisfaction
Research Intelligencer, Robert Williams - Friday, August 23, 2024
The satellite-based broadband service has the potential to increase the streaming audien ...
- Amazon Prime Video Is Top Streamer For Sports Viewers
Research Intelligencer, Robert Williams - Thursday, August 22, 2024
While Venu Sports is mired in litigation, some viewers are watching li ...
- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Media Executives See Value From Investments In Generative AI
Research Intelligencer, Robert Williams - Tuesday, August 20, 2024
Three quarters of senior executives said they're increasing their investment in Generati ...
- Interactive Video Combines Brand Awareness With Product Sales
Research Intelligencer, Robert Williams - Tuesday, August 20, 2024
Technology products typically see the most lift in brand choice as mobi ...
- Black Audiences Favor TV, Streamed Content Over Social Media
Research Intelligencer, Robert Williams - Monday, August 19, 2024
Black consumers seek culturally relevant content with authentic representation and storytelling th ...
- Podcast Ads Sway Back-To-School Purchases, Study Suggests
Research Intelligencer, Robert Williams - Thursday, August 15, 2024
People's interest in back-to-school podcast ads is a precursor to holiday shopp ...
- Many Streaming Viewers Watch Only One Program
Research Intelligencer, Robert Williams - Wednesday, August 14, 2024
Almost three quarters of people who watched Paramount+ only viewed one progr ...
- Adtech Funding Is Said To Have Collapsed Amid Risks
Research Intelligencer, Robert Williams - Tuesday, August 13, 2024
This year, only $360 million has been pumped into ad-related startups, t ...
- Amazon Prime Video's Switch To Ads Drives Down Ad-Free Video
Research Intelligencer, Robert Williams - Monday, August 12, 2024
Because many Prime Video viewers consider the service to be "free," th ...
- TV Viewers See Value In Free, Ad-Supported Streaming
Research Intelligencer, Robert Williams - Friday, August 9, 2024
Streaming video services such as Tubi, Pluto TV or Roku Channel a ...
- Executives Foresee AI's Positive Effect On Brands
Research Intelligencer, Robert Williams - Thursday, August 8, 2024
Three quarters of respondents at organizations of different sizes said AI wi ...
- Economic Doubts Are Biggest Challenge For Financial Publishers
Research Intelligencer, Robert Williams - Wednesday, August 7, 2024
Publishers that depend on affiliate revenue also are concerned about changes ...
- Video Ads Are More Likely To Irritate Cord Cutters
Research Intelligencer, Robert Williams - Thursday, August 8, 2024
Fifty-five percent of streamers said at least one ad changed their opini ...
- Smart TVs Are Becoming Home Entertainment Hubs
Research Intelligencer, Robert Williams - Monday, August 5, 2024
Smart TVs aren't just for watching video, with half of consumers sayi ...
- Consumers See Role For Brands In Improving Well-Being
Research Intelligencer, Robert Williams - Friday, August 2, 2024
Americans see a role for their employers and brands to improve people ...
- Rising Prices Are Dominant Theme In Digital Media
Research Intelligencer, Robert Williams - Thursday, August 1, 2024
The current trend isn't necessarily uncharacteristic with past cycles, according to S ...
- CMOs Want Role As 'Data-Driven Agents Of Growth'
Research Intelligencer, Robert Williams - Wednesday, July 31, 2024
More than three quarters of chief marketing officers said they're seeking ...
- FAST Channels Win Favor With Budget-Minded Viewers
Research Intelligencer, Robert Williams - Tuesday, July 30, 2024
Almost three quarters of U.S. households said they signed up for ...
- Brands Can Help Consumers Improve Leisure Time
Research Intelligencer, Robert Williams - Monday, July 29, 2024
"Does it count as leisure if you're spending an hour trying ...
- Consumer Interest In Paris Games Is Higher Than For Tokyo
Research Intelligencer, Robert Williams - Friday, July 26, 2024
Soccer and gymnastics tend to be the most popular sporting events amo ...
- Ecommerce Helps Drive Retail-Media Network Growth
Research Intelligencer, Robert Williams - Wednesday, July 24, 2024
Amazon, the target of an antitrust lawsuit in the United States, ...
- Consumers Feel Budget Pinch As Back-To-School Looms
Research Intelligencer, Robert Williams - Friday, July 19, 2024
Middle-income parents plan to cut back the most as they struggle wi ...
- Humanizing AI Is Key To Improving Analysis Of Advertising
Research Intelligencer, Robert Williams - Monday, July 22, 2024
Human creativity helps to get the most out of AI ad evaluati ...
- Viewers Of Olympic Games Favor Gymnastics, Swimming
Research Intelligencer, Robert Williams - Saturday, July 20, 2024
More than half of U.S. adults this month said they plan ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Social Video, CTV Are Top Choices For Streaming Ads
Research Intelligencer, Robert Williams - Wednesday, July 17, 2024
Three quarters of buying advertising on connected television apps is automated, ...